What are the brand trademarks of sportswear?

International representatives are Nike and Adidas, and domestic successful representatives are Li Ning, LECAGE, Anta, Peak, Xtep, 36 1 Degree, Jordan, Hiles, Warrior and so on. ?

1, Nike

1972 Nike was formally established. Its predecessor was the Blue Ribbon Sports Company invested by the current Nike President phil knight and Coach Bill Ballman. The company's products cover everything: sportswear, shoes, sports equipment and so on.

With impressive achievements, it confirms a sentence once said by the founder Bill Ballman: "As long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow and develop. "

2. Adidas

Adidas was founded in 1920 (the trademark of "Adidas" is registered in 1948).

When Adidas was founded, although it was just a workshop-style small enterprise, its vision has been aimed at the world market.

Therefore, in the early days of the company's development, Adidas took product technology innovation as the driving force, opened up markets and improved brand awareness. "Function first" and "Best for athletes" are the principles of company brand development.

Adolf Dassler, the founder of Adidas, is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respects technology and quality and is keen on innovation. He achieved a number of technical breakthroughs in the production process of Adidas sports shoes, and successively obtained 700 patents.

3. Reebok

From 65438 to 0895, Joseph Foster, the founder of Reebok, was a British sprinter. He hoped to have a pair of running shoes with nails, but due to the lack of financial resources and resources at that time, he made a pair of "Foster running shoes" named after himself.

4.cougar

Anyone who knows the history of sports shoes knows that Puma and Adidas were founded by the Dassler brothers in Alacs, Hertzog. As early as the 1920s, when the word "sports shoes" did not appear.

The Dassler brothers began to study sports shoes. At the Berlin 1936 Olympic Games in Germany, they made the world realize the important role of sports shoes for the first time. However, the success of the career accelerated the dispute between the two brothers. 1948, the two brothers decided to separate. Brother Rudolph Dassler took Puma as his name, and brother Adolf Dassler combined his own names to create Adidas.

5.fila

1926 was founded by the fila brothers in biella. In the 1970s, tennis, skiing, swimming, golf, mountain climbing and other sports were developed to cooperate with the diversification strategy and expand the promising sportswear business at that time. Products are sold to more than 30 countries around the world.

Refer to the above? Baidu encyclopedia? a sports brand