What kind of digital tools do enterprises need?

Enterprises are not information islands, how to better integrate into the whole social value system? On April 27th, at the Digital Management Summit Forum held in Beijing, Huang Tieming, vice president of Tencent's WeChat business group, pointed out that the "connectivity" brought by enterprise WeChat has brought tangible good results to many enterprises and units in commercial and non-commercial environments.

At the summit forum, Huang Tieming took enterprise WeChat as an example and mentioned that "connection" will become the new engine of enterprise digitalization in the future. He revealed a set of figures: at present, on WeChat, an office software enterprise used inside Tencent, more than 300,000 groups are discussing and transmitting information at high speed every day.

In further elaboration, he also gave "connectivity" a richer meaning: the ability to connect members, not only within the enterprise, but also the customers of an enterprise and the enterprises in the upstream and downstream supply chains can all be included in the category of connectivity.

Shortly after the release of Enterprise WeChat, China Communications Construction Group quickly used Enterprise WeChat. After more than a year of construction, more than 500 systems I managed and produced were all integrated into the enterprise WeChat. Every day, hundreds of thousands of CCCC employees in more than 150 countries use the integrated system and business communication function in enterprise WeChat to replace more than 40 sets of accounts and passwords isolated from each other in the previous business system, which is efficient and convenient.

In addition, Rainbow Department Store, a retail enterprise with the largest number of department stores in China, uses corporate WeChat to add customers' WeChat, and even after leaving the company, it can't take customers away, so that the originally added customers can be transferred to another shopping guide without interrupting the service to customers. Before last year's epidemic, Guorainbow had added more than 3 million customers on corporate WeChat. After the outbreak, over the rainbow quickly moved its offline service online. Even during the epidemic, the daily online sales of over the rainbow exceeded 30 million yuan.

From the examples of these enterprises, we can see that after reconstructing the scene with digital tools, the original service scene across the line broke the time and space constraints.

For example, Huang Tieming said that the recent strong rise of the perfect diary of domestic beauty brands has also connected millions of customer groups through corporate WeChat. In addition to selling goods online, Perfect Diary is also thinking about how to help upstream and downstream supply chains change their working methods and embrace digitalization.

Today's vivid cases of many enterprises also show that through continuous exploration and experience precipitation, the function of enterprise WeChat is becoming more and more perfect. It is not only a digital tool with unique ability, it can connect all employees inside, but also connect with the outside, connect with its own customers and its own upstream and downstream partners.

From 20 19 to 12, it was the first time to communicate with wechat. Since the development of enterprise WeChat, it has a "unique" digital connection capability, which allows enterprises to reach their terminals completely. Through connection and communication, information transmission inside and outside the enterprise, upstream and downstream is more efficient, and enterprise resources can also be optimized.

Using the digital reconstruction of life scenes, the changes brought by enterprise WeChat to different types of enterprises are not only in the business environment. Huang Tieming revealed that digital reconstruction has also appeared in non-commercial environments such as education and government affairs.

For example, Shaanxi Provincial Department of Agriculture recently started to use enterprise WeChat, adding more than 8,000 township information officers to enterprise WeChat and adding hometown farmers as friends to enterprise WeChat. When farmers encounter problems with crops, they will ask the information officer through video phone. The information officer will learn the latest agricultural knowledge in the enterprise WeChat, guide the planting of crops, and synchronize the weather information and market supply and demand information with farmers, which is of great help to farmers.

The value brought by these reconstructions has also attracted more and more enterprises to choose enterprise WeChat. The latest statistics show that there are 5.5 million real enterprises and organizations using enterprise WeChat, with more than1.300 million active users and more than 400 million service WeChat users.