What are the characteristics of new retail and what does it mean?

The concept of new retail is online and offline the same style and price. Due to the increasingly high cost of customer acquisition online, it has lost its original advantage of lower rental costs than brick-and-mortar stores. The combination of online and offline is conducive to online customer acquisition from offline. The disadvantage of offline is limited by geography, time, and self-pickup. After the integration of the two, can make up for their respective disadvantages, and play to each other's advantage.

One, the consumer is the core

Now the market are facing the same problem, is more businesses, more goods, more advertising, each businessmen are racking their brains to impress customers to facilitate consumption. Consumers also have a lot of choices and will only choose the one that best meets their needs when choosing from a large selection of similar products. And the next time they do not necessarily spend in the same store, because they feel that there are too many products, not buy your home I can also buy other homes. This is a loss for the businessman who just doesn't have a guaranteed repeat business.

Previously, the business mindset was centered on the product, and the merchant only cared about selling the product, and then the relationship with the consumer was over. But now the cost of customer acquisition is too high, and what merchants want to do is to be able to pull in every consumer, and lead to secondary or long-term consumption. And the new retail business model is to operate with the consumer as the core.

Two, online and offline deep integration

Maybe some friends will have questions, like Taobao such a brand if there is a line of stores also have offline store is not a combination of online and offline? If this understanding is very wrong! For example, a store with the same product online cheaper, consumers will only choose to buy online, so there is no online and offline integration.

The offline store consumers want to buy but do not want to think of the store, merchants can be online orders through the goods delivered to the home. Offline store entity can not show all the goods, merchants can show the goods to the line, you can directly buy online offline pickup.

Third, the use of artificial intelligence

The flaws of offline shopping is the low efficiency, to the store to look for goods, manually take the goods and payment, if there is a problem, but also have to take their own back to the store to find the after-sales service. The biggest advantage of online is that consumers can browse goods anytime and anywhere, and merchants can push goods to consumers that meet their needs through data.

So, is it possible to make offline also improve the efficiency of consumption? Of course it can! This is how the smart store operates. Through face recognition, it can count the daily customer information in the store to carry out the placement of goods in the store and the guide service to consumers.

Four, the use of big data

As an example, Amazon physical bookstores use online sales data to know "the people who bought the book also bought what books" to do with the recommended. In turn, offline data can also play a role in the online, for example, girls to the physical store to buy clothes always have to try on with the use of artificial intelligence technology will be the customers with the try on data collection, you can give the online customer better with the recommended.