I want to enter the tea industry, but there are too many competitors. How can we break away from convention and increase sales?

Analysis of tea sales model "Internet plus tea" has become the general trend. The traditional tea sales model is "weak", and the breakthrough of new business model is the top priority.

As the most distinctive agricultural product in China, tea industry has always been an important part of China's national economy. There are roughly three sales methods in the traditional tea market. One is to build chain retail terminals and build brands. The second is to sell and operate brands through the counters of shopping malls. Third, products are transformed into fast-moving consumer goods and sold through modern supermarket terminals. However, the traditional tea sales method is far from meeting the needs of consumers, and the traditional tea industry is at a turning point. Under the background of the new era, the breakthrough of new business model is the most important thing in the future development direction of tea industry.

Statistical Analysis of China Tea Export in August

According to the statistical data of "Special Consultation Report on Opportunities, Challenges and Coping Strategies of China Internet to China Tea Industry" issued by Prospective Industry Research Institute, the export volume of tea in China showed an increasing trend from 20 14 to 20 17, and the export volume of tea in China in 20 17 was 355,258 tons, up 8.1year-on-year. From 2065438 to August 2008, China's tea export volume was 25337 tons, down 13.3% year-on-year. From June to August of 20 18, China's tea exports were 23,4081ton, down 0.3% year-on-year.

In terms of export volume, from 20 13 to 20 17, China's tea export volume increased gradually, reaching $2016100000, an increase of 8.4% year-on-year. From 2065438 to August 2008, China's tea export amount was137.2 million USD, down 8.2% year-on-year. From June to August of 20 18, the export value of tea in China was1110,000 USD, up by 1 1.6% year-on-year.

Statistics and growth of China tea export from June 2065438 to August 2008.

Data source: compiled by Prospective Industry Research Institute.

"Internet plus tea" has become the general trend. With the "internet plus" action plan rising to the national strategy, the integration of Internet industry and other industries is gradually deepening and accelerating, and the Internet in China is gradually moving from consumer Internet to industrial Internet. Internet has had a far-reaching impact on some traditional industries, including retail, life service, finance, education, medical care, automobiles, energy and so on. Agriculture is expected to become the next traditional industry transformed by the Internet, and "Internet plus tea" has become the general trend.

Internet tools will play a leading role in the process of agricultural modernization and bring the next trillion market space. Now is an Internet age. To achieve rapid development of tea industry, it is necessary to keep up with the pace of the times, to have Internet thinking, to have Internet thinking, and to use Internet technology, so that tea can be inserted into the wings of "internet plus" and achieve rapid development.

Join hands with well-known Internet companies, make use of big data and computing technology, actively create a "Internet plus tea" sales model, launch a "tea market", realize online and offline interaction, and realize "one car, two wheels, one bird and two wings", so that China tea culture can spread rapidly to every place in the world through the Internet, and with the help of the power of the Internet, more people can understand China tea culture and like China tea culture, thus realizing the revival of China tea industry.

Analysis on the Pain Points of Tea Development in China

The output of tea in China is increasing, the quality is improving, the brand is developing, the research and development of new products has become a hot spot, and many sectors such as tea deep processing and tea derivatives have made efforts in turn. However, the regionality of production and consumption is too obvious, which is mainly manifested in the loud public brands and the inability of corporate brands to keep up. The short board of "famous tea without famous brand" has been puzzling the development of tea industry.

The concentration of tea market in China is very low, the technical level of enterprises is not high, the R&D and innovation ability are relatively backward, and the market promotion and guidance ability is weak. Wang Qing said that although every major tea-producing province now has one or two big brands, such as Huaxiangyuan, Bama, Dayi and Jingwei, there are too many tea brands in general, and some counties even have hundreds of brands, which is not conducive to the development of the industry.

Orderly policies promote the development of tea.

Last year, the No.1 Document of the Central Committee emphasized the need to make tea and other advantageous industries bigger and stronger, promote the construction of regional agricultural products (public brands), support local governments to build regional characteristic brands by relying on advantageous enterprises and industry associations, and introduce modern elements to transform and upgrade traditional famous brands.

Post-tea brands will gradually show a trend of merger, so that corporate brands can keep up and encourage corporate brands to become bigger. This depends on both the market and the government to promote it in an orderly manner.

Standardization is the weakness of China tea. Standardization can solve a series of problems in tea planting, production, processing and sales. China's tea products should be consistent in safety, quality, grade standards, physical and chemical indicators and so on. To develop tea in China, the future must be an industrialization model based on standardization. Telling the story of China tea to Chinese and foreign consumers depends mainly on the standard, which requires a good brand of culture, especially science and technology.

From the perspective of tea consumption, the market is not standardized enough, and brands should pay more attention to word of mouth. The Tea Circulation Association will select honest enterprises every year. This year, China Tea Industry Cluster Brand Alliance and China Tea Circulation Association Brand Development Working Committee were established to help members coordinate and solve practical problems in brand building and development, enhance brand benefits of tea enterprises and expand brand influence of tea industry.

In recent years, the tea consumption market has steadily expanded, and the consumption population is close to 470 million. At the same time, consumers are developing towards low-end and younger, and the tea market has a very broad prospect. 20 18, as the "Brand Year of China" determined by the Tea Circulation Association, will focus on five key points: "Famous brand, famous enterprise, famous family, famous district (county) and famous shop", and strive to build a number of well-known tea brands and enterprises, and promote the transformation of "Ming" brand into famous brand.