The basic data of e-commerce mainly include _ _ _ _ _ _, membership data, _ _ and _ _ _.

Traditional retail data mainly includes purchase, sale and storage data, customer data and consumption data. The data of e-commerce is much more complicated, and the data sources are also varied. The basic data required are usually:

1. Marketing data: including marketing expenses, number of users covered, number of users reached, number of users opened or clicked, from which indicators such as per capita expenses, marketing arrival rate and opening rate are derived.

2. Traffic data: including data such as the number of views (PV), the number of visits (UV), login time and online time.

3. Member data: including basic data such as member's name, date of birth, real gender, online gender (judged by shopping behavior), address, mobile phone number, Weibo number, micro signal, and behavior data such as login records and transaction records.

4. Transaction and service data: including transaction amount, transaction quantity, transaction number, traded goods, trading places, transaction time, supply chain services and other data.

5. Industry data: To be an e-commerce, it is very necessary to understand industry data and provide keyword search, store ranking, sales volume, membership and other data queries of industry brands.

Traditional retail relies on the 28 th rule to survive, and e-commerce relies on the long tail theory to accumulate sales.

Traditional retail is small data, and e-commerce is big data.

Traditional retail is "logistics", and the retail process is the flow of goods; E-commerce is an "information flow". Customers can search, compare, comment and share information to achieve the purpose of purchase.

Traditional retail pays attention to experience, while e-commerce pays attention to service and efficiency.

Traditional retail is doing addition and e-commerce is doing multiplication. Traditional retail expands its influence through one store, and e-commerce quickly seizes the market through capital investment.