SEO optimization is how to optimize?

SEO optimization roughly contains 4 directions, internal structure optimization, content optimization, internal chain optimization, external chain optimization.

One, the internal structure optimization

1. TDK optimization: TDK here is not only the home page, there are columns and article pages of the TDK, which is why the choice of building a station can be customized labeling reasons. T that title, the title of the site, very! important! important! If the TDK full score of 10 points, T to account for 7 points or so, the title is the first spider over to see things, that is, the first impression, the title must contain the keywords, that is, the function of the site, the site is to do what products or services, the language is smooth, do not pile up the keywords. D that description, the site description, is a supplement to the title. K that keywords, section pages and article pages TDK in the background of the specific columns of the advanced settings can be found.

2.301 redirect and 404 error page production, must have, nothing to say.

3. Layer directory: that is, to open a page to how many layers, this many sites are ignored, it is recommended that the three levels or less, to reduce the time needed for the spider to crawl.

4. Keyword layout and density: according to the user to browse the page to click on the heat map found in the click hot zone, and then the keywords will be deployed to the appropriate place. That F layout, a page within the keyword density to maintain within 2% -8%, this is just an empirical data, not necessarily accurate.

5. Around the word: TDK + tail or anchor text.

6. Site navigation: that is, the main navigation, secondary navigation and breadcrumb navigation, including keywords, highlighting the key points, using plain text, to be consistent with the corresponding TDK.

Two, content optimization

Mainly the quality of the article should be high, even if it is not purely original, at least if it is a high degree of pseudo-originality, pseudo-originality should be selected from the unrecorded or blocked search engine articles on the site, or the translation of articles, as long as it is the first one you send the article, the spider is considered to be original.

Three, internal chain optimization

Summary is to increase the density of links within the station, like a spider's web, the denser, the better, the most common is the home page, columns and article pages jumping from one to another; LOGO link, the article page to use the TAG tags and the previous, next or related articles to increase the number of links between pages and relevance.

Four, external chain optimization

A principle is content-related, step by step, many people in order to quickly increase the external chain, crazy add, but the weight does not come up on the reason. The main method of external links is to increase the number of links, but to examine the increase in the quality of the links, including the PR value, whether or not there is nofollow and other tags, the number of normal website links in 30 or so, if you add a friend of the website has more than 50 links, it will not be how much value to your website, but on the contrary, you may also be more of your weight to him. In addition to friendly links, increase forums, news, blogs, SNS, soft related links is also a kind of increase in the site's external links.

The last point I have to say is that SEO optimization is a long process, do not manipulate too much and.