Traditional Culture Encyclopedia - Traditional culture - Using the knowledge of ancient sound advertising, discuss the status and role of music and sound in the creation and performance of modern advertising.
Using the knowledge of ancient sound advertising, discuss the status and role of music and sound in the creation and performance of modern advertising.
Answer: This question has a strong comprehensive and interdisciplinary, students need to advertise the multimedia production, film and television language and psychology have some exposure, usually should pay more attention to radio and television commercials, combined with specific advertising cases have a certain degree of persuasive power. For example: Lipang paint "rainbow" in the borrowed jazz master Louis Armstrong's "what a wonderful world! I believe I can fly".
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