5 Types of Marketing Stories That Will Make Your Brand Stand Out

In brand marketing strategy, "storytelling", has always been a proven way, so as a brand, you should tell which type of "story", so that consumers and your brand to produce a deeper connection between? The author of this article summarizes 5 types of stories, let's take a look. Editor's note: In brand marketing, it's better to tell a story than to reason. We are naturally interested in stories, and storytelling is better at getting consumers to ****. So, how should brands market with stories, and how should they tell a good brand story and create brand charm? This article is from the compilation. Stories are a powerful way to connect with your audience and build a strong brand, but that's something you already know. In marketing, we prefer to talk about storytelling. As a marketer, I've written a lot about the power of storytelling in marketing, the science of branding, the pillars of great brands, and the myriad of case studies and strategies from these great brands. But it's been a while since I've written about the types of stories that make people connect with brands, so what about the "how" to do it. While there are countless ways to tell a marketing story, they're not all created equal. Some stories are more likely to engage and resonate with your audience than others, and some fall flat. So what are the different types of stories each brand should tell? How do you maximize those connections and branding through storytelling? After nearly 10 years of marketing, I've found that there are five types of stories that every brand should tell: let's dive in. One: The Brand's Origin Story Your origin story is the story of how your brand came to be. It's an opportunity to humanize your brand, and doing so gives it a relatable image and personality. Customers want to know who you are, what you stand for, and where you came from. A story about origins is the perfect way to introduce your brand to new customers and remind existing customers of your brand's mission and values. Think about some of the brand origin stories you know and love. The story of Steve Jobs and Steve Wozniak starting Apple in a garage is an iconic origin story. It reminds us that great things start small. Nike's origin story is another excellent case study. PhilKnight and Bill Bowerman were runners and coaches on a college track team. They started a small running shoe company in the 1960s that eventually grew into today's global giant, Nike. WaltDisney grew from a struggling artist to creating some of the world's most beloved characters and is an inspiration to dreamers everywhere. These are just a few examples of origin stories that have helped companies define these brands, connect them to their audiences, and bring great value to the table to do so. Second, Customer Stories Customer stories are an opportunity to showcase your brand through the eyes of your customers. People love stories about other people and this can make them ****. Customer stories help to further humanize your brand and show that you understand your customers' needs, vision and pain points. They also provide social proof that your brand is trustworthy and can be relied upon. Some customer story ideas include: a customer who overcame a challenge with your help. A customer who started using your product or service and had a life-changing experience. A customer who has worked with you from the beginning and has seen your brand grow. A customer who is unlikely to be a fan of your brand. These are just a handful of some ideas, but the possibilities for customer stories are endless. Case studies of products, thank you notes and user-produced content are all great sources and uses of customer stories. The key here is to focus on the customer and how your brand helped them, not just promote your product or service. Share as many of these stories as you can. One (smaller) company I've seen do this really well is KlientBoost, a digital marketing agency based in Orange County, U.S.A. They have more publicly documented client success stories than any other agency I've ever seen (I'm not affiliated with them in any way, and they don't know that I'm writing this post. I'm just a fan of their business). Potential clients love to hear how someone like them solved the same problems they faced. Also, customer stories can be a plus for you because they're an opportunity to promote your brand and you won't need to constantly self-promote. Indirect promotion through customer stories is certainly a winning approach. Third, product stories are, you guessed it, product stories are all about your product. But these stories are more than just features and specifications (because we'll save those for the product page). Product stories are an opportunity to show how your product solves real problems and improves people's lives. Just like customer stories, product stories should be customer-centered, going for the feelings and experiences of using your product. They should emphasize pre- and post-use situations, problems encountered and solutions. These stories should center around what makes your product unique, why customers should care, and any interesting anecdotes about its creation or in-use. Here are some examples of great product stories: why the only thing you need is this pocket knife? The story of a t-shirt that lets you elevate yourself. The story of how this watch came to be. Product stories are an opportunity to show your audience what's great about your products and how they can improve people's lives. Be creative in telling these stories and make sure you are customer-centered when talking about your products and brand. Fourth, stories of cultureStories of culture are opportunities to showcase your brand to your audience. These stories should reflect your brand's values, mission, and voice. They can be used to give customers a glimpse into your history, giving them a behind-the-scenes look at what goes into making a product or running a business. Cultural stories can also be a great way to connect with your audience on a personal level. Share stories about your team, ways you give back to your community or any interesting company traditions. Here are some examples of culture stories: a day in the life of a software engineer. Employee profiles: from tattoo artists to visual designers. How Nike aims to inspire a lifetime of play Bang&Olufsen: A behind-the-scenes look at our manufacturing process. These are just a few ideas, and when it comes to cultural storytelling, there can be a myriad of possibilities. The key is to be authentic and stay true to your brand. Share the stories that you think will most resonate with your audience*** and show what makes your brand unique. V. Future StoriesFuture stories are an opportunity to show your audience the future of your brand, as well as an opportunity to show where your industry is going and the impact you want your company to make. These are stories of growth and ambition, and they inspire both customers and employees. They should be inspiring and reflect the values of your brand. Some inspiration for stories about the future: this is what marketing success will look like in the next 5 years. Intel's 2030 Rise strategy and goals. What's next for your brand? How will you change the (industry) landscape? These stories can connect with your audience on a personal level and show them the future of your company. Your goal is to inspire and motivate your audience while also staying true to your brand values. Be creative in telling these stories and make sure they are both leading and grounded in reality. Six: Conclusion While not all stories need to be the same, there are five types of stories that stand out above the rest. Now that you know what these are, it's time to start crafting your own story. Tell the story of your brand's origins, share customer stories, tell funny anecdotes about your products, talk about your company culture and inspire with a story for the future. Whichever story you choose to share first, make sure it showcases your brand values and creates a tone that ****es with your audience. When told well, these types of stories will help connect your brand with your customers, build lasting relationships, and create great value. So, what types of stories will your brand tell first? Link to original article:/p/1821938006273926 Translated by oakmoss; from God Translation Bureau, a translation team under 36 Krypton. This article is published under the authorization of @God Translation Bureau in everyone is a product manager. Reproduction without permission is prohibited. The title image is from Unsplash, based on the CC0 protocol