How to make a company website in internet plus era

With the development of information technology, the Internet has penetrated into daily production and life, profoundly affecting people's lives and causing changes in production methods. In the era of internet plus, IT governance will also undergo profound changes. As the main force of enterprise informatization construction, the function and position of IT department will also change.

There is no substitute for IT departments to merge.

An industry research report shows that the control of IT projects by IT departments has dropped from 55% in 2009 to 47%. The research also points out that many IT projects in enterprises are completed by IT departments in cooperation with other business departments, which accounts for 1/3 of enterprise IT projects. The survey report also shows that about 7% of IT procurement projects are no longer attended by CIOs, such as those on a smaller scale.

Organizational Reengineering and Information Technology Status Reconstruction

The changes brought by the Internet are not only marketing channels and brand building methods. Internet began to reconstruct the way of division of labor and cooperation between people. In other words, the Internet transformation of traditional enterprises is bound to complete organizational upgrading and reengineering simultaneously.

In the era of internet, especially mobile internet, the organization of enterprises needs to be rebuilt. In the past, the management model centered on a certain department is no longer suitable for today's customer-centered business development model, and the internal organizational form of enterprises tends to be flat. Internet is just a decentralized organization, a network model, without a decision-making center, but making decisions according to the development of the situation. This reaction speed is undoubtedly greatly accelerated. Of course, there are many people in the organization, so that the division of labor can be blurred and everyone can cooperate in multiple roles. Therefore, real Internet companies are often small in number, scattered into small teams, single-point responsibility and quick decision-making. When the combination is needed, it will be freely combined immediately, and it will be dissolved automatically after the task is completed. They don't rely on any hierarchical management, let alone any ERP or KPI. They are completely a task-driven way of collaboration. In order to be truly customer-centric, we need to quickly acquire customer needs and keenly capture market changes. Behind this rapid response, IT is inseparable from the timeliness and effectiveness of IT work. This business-driven organizational change will reshape the function and position of IT.

Haier Zhang Ruimin once said: "Traditional enterprises, like traditional media, are difficult to transform into mechanisms that adapt to the Internet. The influence of the Internet is not only e-commerce, network marketing, etc. And it will have a very profound impact. I think that in the end, the whole society will become self-organized. "

Product and business model reengineering is very important.

In the Internet age, products and business models will also be recreated. With the change of users' needs, personalized and customized products are popular, which puts forward corresponding requirements for enterprises' flexible production capacity. At the same time, the role of information technology as a support is more obvious, and the IT department as a technical support is particularly important.

Suning Appliance is now renamed Suning Shang Yun. At the beginning, Suning set up an electrical appliance hypermarket, which did well and was ready to go public. But many people who do business and finance say that this is just an electrical supermarket, and even some experts and scholars have expressed contempt. So when Suning went public, the stock didn't get much attention. However, with the continuous development of Suning, people suddenly found that the performance of such an ordinary electrical appliance hypermarket has a continuous explosive force! The key for Suning to grow into a star of small and medium-sized enterprises at that time was innovation. According to traditional thinking, innovation should be new technology and new products. But for enterprises, business model is sometimes more important than new technology and new products, and Suning is taking the road of business model innovation. At that time, the biggest advantage of Suning was that the shopping mall could be copied. Through continuous replication, it is easy to achieve economies of scale, thus achieving a long-term decline in average costs and an increase in corresponding returns.

Why Suning can realize increasing income is very simple, because Suning uses network thinking in its business model. Suning keeps copying branches and forming a huge sales network, so that it can sell related products at low prices. It is difficult for production enterprises to open stores in this network, which is also the reason why production enterprises relied on Suning at that time. Entering Suning's sales network means that products can be sold to a larger geographical space. This is the charm of the business model, and the core of Suning's business model lies in networking. Suning's online and offline business model makes IT department only play the role of simple technical support and maintenance at the beginning, moving towards business integration, which has a profound impact on business development.

Leverage the Internet Open System to Share the Internet Dividend

Internet is an open and decentralized system. The influence of the Internet has rapidly extended from the consumer side to the enterprise side. How to closely connect enterprise genes with the new era has become the most concerned issue for enterprises.

From the perspective of informatization, most enterprises, especially large enterprises, are faced with such problems as how to realize the management of socialized ecological chain, how to manage complex data, how to grasp the business situation of enterprises in real time, how to make accurate decisions and respond quickly to the market, and how to realize rapid transformation and upgrading according to their own development needs. These problems make enterprises inevitably put forward higher and higher requirements for their information technology and management. Only with the help of information technology can large enterprises establish real-time enterprises to meet the needs of global competition.

From the energy and value released by Apple's APPStore platform, facebook social platform, China's e-commerce trading platform and China's SNS-based social open platform, we can see that behind the change of the world by the Internet, the open platform is the cornerstone of enterprise internetization.

The open system based on the Internet has provided many development dividends for the transformation and development of enterprises. For example, UFIDA iUAP platform includes a series of platform products such as development platform, application platform, enterprise Internet operation platform, Internet platform service, lightweight platform, integration platform, operation platform, mobile platform, social platform, application platform, business analysis platform, data platform and cloud management platform. Enterprises can choose according to their information needs and establish their own Internet platforms and services.

Under the background of open system based on Internet, IT departments should seriously consider how to use Internet technology for product innovation, business transformation and management upgrade.

It helps to make effective use of big data.

In the future, it is data that determines the success or failure of enterprises. Use big data to analyze the weather, predict the future, conduct precise marketing, and even change the direction of business development. Data should be analyzed, predicted and used to generate value. Data should be transparent to any participant in the enterprise-IT, business, decision-making, finance-and they can find the required data when they want to analyze it. The IT department should assist the business department to realize the efficient use of data. How do business departments self-analyze data and realize self-service? They need an effective means of IT support, and they need to turn dark data into transparent data. One of the foundations to realize data transparency is data standardization and establishing a standardized platform. Dark data exists in different systems and needs to be reformatted, parsed, filtered, standardized, integrated and refined to be ready for input into any analysis tools and applications. Realizing data transparency is the most basic step of data utilization, and subsequent analysis and use can not be separated from the strong support of IT department.