How to do community group buying?

Community group buying can be said to be a track without threshold, everyone can get a share of the pie. For all kinds of merchants, enterprises and entrepreneurs, community group buying is a business opportunity that can not be missed. Community group purchasing can be done in this way:

1, platform procurement type

Front-end through the WeChat group and the small program for sales, and thereafter the company through the aggregation of centralized purchasing in the market, to the sale of the procurement, and finally the head of the notification, the user self-pickup.

This is the most initial and lightest model, basically does not require any investment, so it is also the best choice for many beginning track or small-scale players. You don't need to open a store, you don't need inventory, and the self-pickup method eliminates the last-mile logistics link and reduces the cost of end-of-line distribution, so you just need to focus on online operations and maintenance.

This model, the platform from the procurement side, need to focus on how to ensure consistent product quality; from the operational side, how to improve the loyalty of the head is the top priority.

2, store layout type

This model is slightly heavier than the former, and the corresponding cost will also increase. But in this mode, the supply chain will be supplemented and improved to achieve the "store warehouse one". The store is both a retail node and a storage point.

At the same time, stores can also be diverted from the offline online small program, online community group purchasing business will also bring customers and traffic to the offline stores, thus realizing the online and offline two-way inflow, to open up the development of space, and effectively improve brand awareness.

Convenience store-based Koala Select, Xingsheng Preferred, community fruit points based on a meter of fresh life, days of fresh distribution, etc. is the use of this model.

3, self-built warehousing type

This is a "heavyweight" model. In this model, more focus on building the back-end supply chain, high cost. But the advantages are also obvious: product quality can be effectively guaranteed; user brand recognition is high.

This model is generally the choice of the giant entry as well as the late stage of the players who have gained a firm foothold, and the system, once inaugurated, can bring great advantages and operate efficiently and stably.

The Daily Youtube's Daily Yitao together with the spell, Suning's Su Xiaotuan, food enjoyment will be this type of platform.

4, the community as a unit to recruit community (such as mothers group, community group) leader, the leader of the online organization of fresh food and other core categories of group purchase demand, the user in the WeChat group through the group group purchase solitaire within the small program to complete the group consumption, the group purchasing company is responsible for solving the supply chain and unified distribution.

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Cautions

1, good value for money< /p>

In the premise of maintaining the quality of goods to achieve lower prices, it can be said that the group purchase of the required courses, for the community group purchase, this will need to do a good job of supply chain management, at the same time can be differentiated marketing, the use of anti-seasonal vegetables and imported fruits, etc. to maintain the price advantage.

2, good experience

A poor shopping experience may push the user to competitors, to ensure that the customer experience is good, you need to ensure that every aspect of the problem, in addition to the back-end supply chain, the front-end of the community group-buying small program must also have a management back office, LBS positioning, order printing and marketing plug-ins and other functions, the head of the group is the most critical link, you can Through training to ensure that the head of the business ability and service consciousness.

3, warm and humane

Different from the traditional group purchase, the community group is mainly crowded with neighbors in the same district, and in the "war of a thousand groups", only to maintain warm and humane in order to maintain competitiveness, to avoid collective defection of the leader and the user, and at the same time, maintain the existing users, to achieve the old customers to take the initiative to pull new, in order to achieve sustainable and healthy development, to ensure that the leader of the group is the most important part of the group. The only way to achieve sustained and healthy development is to pull in new customers.