What characteristics should an excellent restaurant brand LOGO design have?

Zhonghui Design (professional logo design company) answers:

The purpose of LOGO design of catering brand is to convey the core concept and image of the brand through vision, and at the same time increase consumers' cognition, memory and goodwill towards the brand. The following are several excellent catering brand LOGO design cases:

1. Starbucks

The logo of Starbucks is an Indian woman with a tail. This image is named "Two-tailed Siren". The design was inspired by the combination of sailing, sailing and coffee. In terms of color, green represents the sustainability related to coffee, and blue represents the feeling of calm and comfort. This design not only reminds people of the warm atmosphere of coffee shops, but also makes Starbucks one of the most popular coffee chain stores in the world.

2. McDonald's

The logo of McDonald's adopts the "golden" big M letter and the iconic red color scheme. This design is undoubtedly very simple but also very effective, which appears in many places. It not only contains the fast pace of life, but also represents quickness, convenience and efficiency. This design can not only convey the concept of fast food distribution, but also make billboard brands need "content breakthrough".

3. Haidilao

The LOGO of Haidilao is a big ship facing the storm, symbolizing the entrepreneurial spirit and enterprising attitude of the enterprise. At the same time, there is a red circle around the sign, which corresponds to the words "the sea dries up and the rocks crumble", reminding people of the concept of success after drifting at sea. The whole logo is full of power in visual packaging, which has been widely recognized and loved in China market.

4.pizza hut

The LOGO of Pizza Hut consists of a lovely, energetic, relaxed and happy human image and the English word "Pizza Hut". The combination of orange and white is fresh and bright, conveying the brand's happy and free attitude. This LOGO has brought the relationship closer and promoted the communication between customers and restaurants.

Generally speaking, no matter what kind of design, it must accurately match the core value of the brand, market positioning and consumer demand, and effectively integrate various elements and colors of the brand into the design. Successful restaurant brand logo design can help consumers establish long-term contacts, thus better promoting the growth of restaurant scale and performance development.

Zhonghui Design Original Logo Design Works

The above content is the answer of Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design company. I hope it will help you.