What is Traditional Marketing Characteristics of Traditional Marketing

The essence of traditional marketing is to understand the needs of customers with the help of the market, and then produce the products they need. The characteristics of traditional marketing: 1. The idea of service needs to be upgraded urgently, and the service system is incomplete. The idea of service is in fact a kind of consciousness, is a kind of responsibility, but also a kind of emotion. Cold products usually only have the use of value and price after the completion of the transaction, but once infiltrated with the idea of service will soon become vivid. Due to the penetration of people's consciousness, responsibility and emotion in the process of manufacturing, designing and distributing products, the products themselves and the whole marketing process become full of the spirit of service. However, in the traditional concept of service, many enterprises simply do not emphasize this, or even dilute the idea of this kind of service, and thus its entire service is exceptionally thin, the construction of its service system is also incomplete. The emergence of this service situation on the development of enterprises is in fact very unfavorable, because the service idea will penetrate into the three-dimensional service process of each link to go, will penetrate into the process of providing services to customers in each post, each executive body to go. And now we see, because the service idea is not in place, the whole service system of the inner core is not in place, which will affect the function of the whole service and the level of the service system. 2. Long service process, poor service. In the traditional marketing form of the service system included, there are usually two aspects of the situation: on the one hand, the production-oriented enterprises themselves to provide services; on the other hand, it relies on access to dealers to provide a variety of services with the cooperation. These two kinds of services are finally transformed into reality, transformed into consumers can personally feel the actual service, must have the channel distributor's orderly cooperation in order to be able to complete. But because many small and medium-sized enterprises rely on the channel is too long, and in this long channel, the enterprise encountered a variety of channel dealers have differences in the situation, we each seek the point of interest, the mechanism for seeking benefits back are not the same. This determines in the whole long pass line, the service concept of understanding is not the same, the service system construction of the importance of not the same, in the service system construction process using means, methods are not the same. So that each circulation link in the performance of the service effect is not the same. Traced back to the production-oriented enterprises, the final performance of the service in the comprehensive assessment index is relatively low. This situation is like a program in Hunan TV's "Happy Camp" program. In this program, each participant of the group is separated by a baffle, put on the headset, the first guest speaks, does the action, performs according to the topic on the question board, and the result is finally copied down to the result is very horrible, the first performer's language, the action is all changed shape. The name of such a program called Happy Fax, it can trigger a lot of vivid revelations: management copy and service copy of the deformation. 3. The lack of front-line services, the overall service image is not striking. In the traditional marketing form of traditional enterprises, due to the lack of overall implementation of the idea of service, due to the lack of the necessary service charter, so usually in its service system of human resources system, often lack of specialized front-line service personnel. Even if there is such a service personnel, often not as an important position, and therefore no systematic training of service personnel in such positions and these service positions connected to each other into the first-line service system. It is for these reasons, so they show a lack of characteristics in the specific service, lack of strength, sometimes even perfunctory; this service where there will be a glowing image? Therefore, the real problem lies in the traditional service system, perhaps as a business, as practitioners have paid a lot, invested a certain amount of time and energy, but often in the effect of the performance is not good, such a situation in the end where the reason? The reason lies in the traditional marketing characteristics of its own business and the systematic construction of our service system. In short, the traditional marketing in the traditional service system, in addition to a small number of enterprises with a certain scale, with a strong sense of international business has a certain level and in-depth service system, the majority of business enterprises did not extend the construction of this service system to the systematic, professional and scientific road up, not really along to achieve market-oriented competitive advantage.