How to combine the traditional manufacturing industry Internet + development?

Not long ago the official release of the first half of 2015 import and export data, exports increased by only 0.9%, the growth rate of a record low, engaged in the vast majority of export manufacturing enterprises have a lack of confidence in the prospects for foreign trade. Manufacturing foreign trade enterprises do have reasons for pessimism and uncertainty - see the orders are less and less small, the loss of more and more workers, a large plant is vacant, how can not heartburn?

So we see that some bosses simply shut down and quit, turn to speculation in stocks and real estate to earn some easy fast money. But more entrepreneurs are still thinking hard about how to get out of the dilemma. This time from top to bottom blowing the "Internet +" cyclone seems to have become a good medicine, "soil boss" have regained the enthusiasm to learn, to find out.

Then we found that the main landing is the e-commerce, now "cross-border e-commerce" has suddenly become a search term, the past order is a cabinet a cabinet out, is now a small package out. How to play this? The factory is not a kiosk, dozens of hundreds of people waiting to work waiting to eat, you sell this one by one, when is the end?

Many foreign trade enterprises understand the truth, as if being poured a pot of cold water, or honestly back to the original road.

Of course, there are some brave bosses to try, no matter what, recruiting a few young people on the Internet to sell, but often the money spent, but many months did not sell much goods, selection, shooting, operation and so on, there is a threshold to cross, the factory owners have no concept of these ah!

It seems that this "Internet +" is not so good "plus", the transition is not so easy. But not turn is waiting for death, how to do?

In the final analysis, do not seek the near and far, do not like the old and new, to be based on their own actual situation and competitive advantages. To know, has been the international big business education for decades of China's export manufacturing products are internationally competitive. Think about it, the Pearl River Delta electronics manufacturing industry with a well-developed industrial chain, the textile and garment industry in the Yangtze River Delta, the ceramic handicrafts in Fujian, and so on, are they able to be easily replaced by other countries and regions? The question now is how to realize this potential that you yourself have not yet explored.

First of all, we have to recognize that the era of "Internet +" has indeed arrived, and enterprises that do not embrace new technologies such as the Internet will certainly be eliminated by the times. But we also need to recognize that the changes brought about by the Internet is not just a change in sales channels, it is all-encompassing, including your R & D design, ordering, brand marketing, business organization and management, and other aspects, there is room for improvement.

Next we look at these aspects can be how to think differently and improve your competitiveness.

One is the research and development and design.

Manufacturing enterprises to transform, one is to shift from "manufacturing enterprises" to "innovative enterprises". We have seen in the past two years to live a very nourishing business is not those who employ thousands of tens of thousands of employees of the large manufacturing plants, but the innovation ability, R & D strength of the outstanding enterprises, their focus is on R & D and innovation, mechanical production may also do their own, but many of them are outsourced. The advantage of this is that they climb to a higher level of the value chain, master the core technology and have more say. These companies often become the other manufacturing plant "food and clothing", the status of the lake greatly increased.

The second is to take over the one-sided.

Just now said to do e-commerce scattered small single simply can not feed the enterprise, or to have a large-scale orders. This is not wrong for manufacturing enterprises. But this idea how to solve the situation of fewer and fewer orders? Now, the European and American economies are slowly recovering, the demand for Chinese-made products will not be low. In fact, the orders are not less, but the flow of orders has changed. How can they find you? I think there is nothing but a, your factory information more dispersed, do not like the past, only rely on a few trading companies to live, they go to various platforms to send ads, go to the exhibition, now are not all popular O2O? Online so that customers search for you, offline so that customers see you, orders can naturally flow to you.

Third, brand marketing.

The brand is unattainable for many manufacturing enterprises, but in the Internet era, with the unprecedented reduction in the cost of information acquisition and dissemination, do brand is no longer a dream! For example, now a lot of small and medium-sized orders emerge, in negotiations with you you tend to be strong, the smaller the MOQ they want the better, so why not push your brand at this time? Many e-commerce sellers are also willing to sell products with brands. As long as your product is good enough, even Walmart is willing to put your branded products in the supermarket.

Fourth, business organization and management.

This seems to be false, in fact, is the most fundamental. In the past, the emphasis on mass production, believe in militarized management, consistency. This law no longer works for the post-90s, this generation is not only fewer in number, but also more self-awareness, to manage them like their fathers and mothers to manage them, is really unwise. The continuation of the old methods will only make your factory twilight. But a change in the "Internet" idea, the realization of the grid, flat management, give full play to the new generation of bold, bold, contact with new things fast, they may become the vanguard of the successful transformation of enterprises!

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