Take Global Sell-through as an example, talk about what virtual overseas warehouse is and what advantages it has

It is well known that all major cross-border e-commerce platforms are now vigorously guiding merchants to do overseas warehouse mode, and speedy sell-through is no exception. So for merchants who enable overseas warehouses, the platform will give the weight of the search ranking of the goods, and at the same time, the turnover rate of goods is also higher. Secondly, the platform among the important nodes of the official activities, many of which must be overseas warehouse sources can register to participate. So what's a virtual overseas warehouse?

In short, the platform and buyers will see the obvious overseas warehouse goods logo on the front end to promote the platform's support and buyer's purchase conversion.

Let's take a look at the virtual overseas warehouse operation process:

1, domestic cross-border e-commerce sellers after generating an order, in the domestic batch printing destination country tail delivery waybill, and paste it on the outer box of each small piece.

2, these small pieces of unified packaging into a large package, through the offline international freight forwarders to pick up to complete the collection of transportation needs.

3, the international freight forwarder is responsible for the destination country's internal customs clearance, and the parcel will be shipped to the destination overseas warehouse.

4. The overseas warehouse of the destination country's freight forwarder receives the parcels, splits them into large packages, and delivers them directly to consumers through local local courier companies.

From the virtual overseas warehouse operation process can be seen, the virtual overseas warehouse is a cross-border e-commerce sellers transit parcels, cross-border e-commerce and virtual overseas warehouse did not produce warehousing, renting and other intersections, reduce warehousing costs, save the cost of intermediate time, transportation efficiency greatly improved. But this operation is detrimental to the buyer's platform experience, is the platform does not support the wild way. (But where the wild way there will always be people who want to take risks haha)

Above in the introduction of the time also said, here I again systematically display, first of all, the advantages of:

Greatly improve the conversion rate of buyers to buy, after all, every buyer wants to receive the package as soon as possible.

The platform gives a lot of traffic support, commodity rankings at the same level higher than the cross-border direct delivery of goods

One of the necessary conditions for enrollment in the official activities, due to the overseas warehouse is the trend, so in the official activities focused on the overseas warehouse source is imperative.

Sellers can choose more logistics, not only limited to the platform of online shipping. If the order volume is high enough, you can contact the freight forwarder offline to open the shipping rights. You can enjoy some discounts, and most of the shipping prices are cheaper than the platform's own online shipping.

You can apply for part of the account period, and the freight forwarding company in accordance with the cycle of settlement. The cash flow pressure on the front-end investment becomes smaller, and the operational risk is lower.

So since there are so many advantages, there must be more disadvantages, right? In fact, the shortcomings are not in the more, lies in the punishment of hard or not.

Poor shopping experience for buyers, and transportation timeframe lower than the real overseas warehouse, will cause a lot of complaints from the store, resulting in demerit points, fines, and freezing of margin;

Most logistics tracks are not online, or online is delayed. After submitting the shipping notification, buyers cannot track the parcel in time, leading to complaints. On SmarTone, such disputed orders will be officially judged as no tracking of the package, and the full amount will be refunded to the buyer, resulting in loss of funds;

Long-term use of virtual overseas warehouses leads to a significant drop in the store's service score, assessment, and Internet access, which will result in the closure of some of the operating subcategories, a drop in the rankings of the products, and inability to enroll in activities, and the store will be plunged into a stage similar to downgrading, with no turnaround day.

Being judged by the official false shipment, not in accordance with the buyer's commitment to shipment and other issues. This will result in the store's demerit points reaching the store closure node, and depending on the severity of the situation, the store will be closed for 7 days, with all products removed from the shelves; the store will be closed for 14 days; the store will be permanently closed; and the security deposit will be frozen for 6 months and other penalties.

Other platforms we leave aside, single said speed sell through, can open their own virtual overseas warehouse sellers are very few, and can even say will open virtual overseas warehouse service providers are very few. Because the official regulatory measures in this regard is very strict, the technical threshold is high. Not who want to open can open.

In the quick sell through, overseas warehouse is divided into official warehouse and merchant warehouse. The official warehouse enjoys the flow of weighted and marking is front-loaded, that is, after the opening of the overseas warehouse related goods as long as the use of the binding of this overseas shipping place, that is, to enjoy the marking. There will be no front-loading assessment. This is also one of the reasons why most merchants want to open the official warehouse. Next is the merchant warehouse, the merchant warehouse is essentially the ranking of the weight is not high, only on the conversion rate has certain benefits. Of course, if you maintain a certain delivery time and excellent service, the merchant warehouse after the platform's assessment period, you can apply for the rookie commitment to reach, also enjoy the ranking support and marking rights and interests.

Specifically how to open a virtual overseas warehouse, it is not convenient to say more here. Because this belongs to one of the core operational strategies for every expert or service organization proficient in this area. I am only in this article to explain the concept to a certain extent. But it is not possible to share the strategies in this area, hope to understand. If you want to know more about virtual overseas warehouse, you can find me to communicate in depth.

Speedway pushes a warning about virtual overseas warehouse to all merchants every once in a while, as follows:

Here, the platform also clearly explains the judgment standards and penalties for this type of behavior. Including but not limited to:

1) the statement of shipment fill in the invalid/irrelevant waybill number (such as false waybill number, waybill number of the receipt information, the delivery address is inconsistent with the order, etc.);

2) the seller affirmed shipment, but a long time no logistics collection and sending information or waybill was canceled by the overtime;

3) the seller did not follow the provisions of the platform logistics policy to choose the way to ship the logistics ( If the shipping bill and the statement of delivery of the waybill is inconsistent and not systematically modified, the illegal use of offline economic logistics delivery, or the use of economic logistics pretends to be a standard, fast logistics, etc.);

4) the seller declared that the country of delivery and the buyer's choice of delivery or inventory location when the order is inconsistent with the statement of the goods in the overseas inventory, but the actual shipment from China.

Of course, in terms of punishment, it is basically what I said above, according to the severity of the implementation of the closure of the overseas warehouse shipping privileges, the closure of the refund of false shipment orders, the release of goods permissions, the removal of goods from the shelves of the online goods, the closure of the account and other restrictive measures (the severity of the progression).

So here to advise merchants, only by virtue of the virtual overseas warehouse half-knowledge, will not really utilize the virtual warehouse, do not easily try. Although I know that "existence is reasonable", but if you do not have enough knowledge and understanding, or mature methods to do so, that is to go on the road to destroy the store.

Some people do e-commerce, overnight, fishing wave on the withdrawal, always repeating the process from 0 to 1, the bright side of the scenery, the secret pain ...

Some people do e-commerce, hard work, hard to learn, and gradually get better. Toward the process from 1-100, the bright side of the scenery, the secret pain...

So follow the general direction of the platform, is certainly right. Since the platform to guide you to do real overseas warehouse, then combined with the virtual warehouse we should be how to gradually formalize it?

The first step: the virtual warehouse starting volume measurement;

The second step: after screening through train continue to test models;

The third: the first two steps to screen out the excellent products to activities, promotion and other means of use to continue to accumulate sales to achieve a stable daily orders;

The fourth: combined with the amount of daily orders, estimate 1 month after the monthly sales volume can probably reach how much!

Remember: the virtual warehouse play is not a panacea, nor is it continuous, nor is it violent. It is only one of the relatively wild start-up modes of our pre-operational stores, which need to be implemented with normal promotion strategies.

Don't be greedy, don't be addicted, don't pit yourself!

Thanks!