What are the advantages of mg animation?

Compared with commercial advertisements, public service advertisements are special. We often see public service advertisements on buses, on TV, or on some regional electronic prefaces. Some people say that the content of public service advertisements is not new and has been broadcast for a long time. Even after reading them, they will forget them in the blink of an eye and can't remember the ideas they want to convey. In order to solve this problem, taking Lingzhi Animation Advertising Video Production Company as the representative, two-dimensional animation is extended to the category of public service advertising, helping people to better undertake the transmission of civilized ideas.

What are the advantages of two-dimensional animation public service advertising video?

1, with diverse methods and novel contents. Compared with the traditional single way and embodiment, the animated video public service advertisement enriches its embodiment, including two-dimensional hand-drawing, computer two-dimensional plane, ink painting and various interspersed ways. For example, the public service advertisement "Dream Baby Series" with the theme of "Chinese Dream" summarizes the traditional art such as paper-cutting and clay sculpture and the embodiment of two-dimensional animation, and conveys the central theme of the advertisement through catchy nursery rhymes, thus showing the nationality and times.

2. communication channels have been broadened. Traditional public service advertisements are mostly conveyed through newspapers, magazines, billboards and television. Now, the sensitive animation art is combined with new media, and the public service advertisements of plane animation and three-dimensional animation are derived. At the same time, the secondary animation is easy to be seamlessly combined with various carriers, so the communication channels of secondary animation public service advertisements are particularly extensive.

3. Low production cost and short cycle. It takes a long time for traditional public service advertisements to go through theme planning, advertising production and advertising investment, while animated public service advertisements greatly simplify and shorten the production cycle. Take the public service advertisement of secondary animation produced by Lexus animation as an example. It uses vector graphics and streaming techniques through Flash to ensure the picture quality and viewing speed of advertisements. Together, it has a strong cross-media nature and the cost of production and modification is relatively low.

4. It has obvious advantages in expanding audience groups, especially in aggregating young audiences. Public service advertisements created by two-dimensional animation art can greatly reduce viewing obstacles and attract their attention. For example, at the end of 20 14, with the well-known animated image "Big Head Son" in "New Big Head Son and Little Head Dad" as the protagonist, CCTV Advertising Management Center launched "Big Head Son Series" public service advertisements around the themes of civilized travel, civilized etiquette and child safety. This animated series of advertisements has a bright theme, bright colors, and is very attractive to children and the "post-80 s" audience who are deeply attached to the animated image of the big-headed son, so it is widely praised. Of course, the simple and clear style of secondary animation also has practical advantages for audiences of other ages.

5, can better complete the advertising function and information transmission. Public service advertisements made by two-dimensional animation have broken through many limitations in both theme and embodiment, and can convey information more effectively and complete advertising functions. First of all, this is reflected in the image of people or things in animated public service advertisements. Through cartoon processing, it has vivid and lovely characteristics, and with the relaxed and humorous style of animation art, the traditional public service advertisements are transformed into peer-to-peer intimate communication.

The development of two-dimensional animation art and skills is gradually integrated into public service advertisements, and its overall relaxed, sensitive and remarkable characteristics make the communication mode and function of public service advertisements appear a remarkable new pattern.