How did Luo Zhenyu get angry?

I began to pay attention to Luo Ji's thinking from a high school classmate. She started to stay at home full-time, and later went to Luo Ji to think. For a time, I listened to Luo Ji's 60-second newsletter every morning. I've also watched her get angry in recent years. I have a few views to share with you.

1, good time

Since last year, everyone felt that the new media was suddenly out of order. In fact, it was accumulated after 2-3 years, and the new media bonus has been released in the past two years. However, Luo Ji started thinking earlier, and entered early when there were not many official accounts of high-quality WeChat, which opened a door for knowledge payment, attracted a group of customers and precipitated many high-quality customers.

2. Brand effect is well done

Pay attention to Luo Zhenyu, starting with his 60-second voice every morning. In fact, everyone will stick to one thing, just to see who sticks to it for a long time. You have been doing one thing for a month. It lasted for half a year, and it was awesome; Stick to it for a year or even two or three years, and you will have an impression. At this time, your brand will come out, and it is difficult for someone to imitate it. I believe many people know Luo Zhenyu from his 60-second speech.

3. The content quality is guaranteed.

When knowledge payment is not so hot, Luo Zhenyu wins by content, and 60 seconds a day can still give us a lot of inspiration, which is also the traffic entrance of many official WeChat accounts. I paid attention to many official WeChat account articles, large and small, through his 60 seconds, which can also guarantee the quality. Under the background that the middle class pays more attention to knowledge and quality, Luo Ji's thinking has captured many people's hearts.

4. Marketing promotion is very important.

Luo Ji's thinking has accumulated a number of customers through the previous steps, and also connected celebrities from all walks of life. So her marketing began. First, she promoted as a knowledge payment platform, and invited many big names to start classes at the price of 199 yuan, which enabled the link function of Luo Ji's thinking to be realized. The second is to hold a New Year speech, especially the joint live broadcast with Shenzhen Satellite TV last year, which quickly expanded its influence. The New Year's speech held in Shanghai this year has a greater impact and brought great commercial value.

Author: Calm Thorn Birds

Wechat official account: thorn bird, let's talk about it.

Personal WeChat official account number: bjthornbird (please mark consulting insurance)

More than ten elderly drivers in the insurance industry, focusing on insurance and financial management; Internationally certified CWMA wealth manager, national senior financial planner.