Traditional Culture Encyclopedia - Traditional customs - Warmly congratulate Jinyuantai Liquor Group and CCTV for successfully holding the "One Town, One Product" award ceremony.

Warmly congratulate Jinyuantai Liquor Group and CCTV for successfully holding the "One Town, One Product" award ceremony.

On June 22nd, 20 18, the awarding ceremony of Jinyuantai Liquor Group in Maotai Town, Guizhou Province and the first product of CCTV Town was held in China National Trade Promotion Association. Participants including CCTV officials, business representatives, industry experts and scholars, entrepreneurs and the media attended the meeting and witnessed the grand opening of the ceremony.

As the national core media, CCTV has the responsibility and obligation to build a national brand, and according to its own media function, it can better promote the actual action of the brand strategy of characteristic towns. Through the project of "One Town, One Product of CCTV", it is the purpose and goal of this project to dig deep into the economic and cultural connotation with regional characteristics, vigorously spread the spirit of artisans in China, tell the ingenious story of China, create local business cards, set industry benchmarks, promote the development of local industries and implement precise poverty alleviation.

Maotai liquor is the originator of China Maotai-flavor Daqu liquor, which is deeply loved by the world. Known as national wine, gift wine and diplomatic wine. It has the characteristics of outstanding sauce flavor, elegant and delicate, mellow and rich, long aftertaste and lasting fragrance in empty cups. Its excellent quality and unique style are unmatched by other liquors.

Jinyuantai Liquor Industry is a comprehensive liquor group based in Maotai Town, which integrates liquor production, processing, packaging, sales, logistics, warehousing, Internet and industrial tourism. Enjoy the unique climate and environment together with the national wine Maotai, adhere to the brewing technology of the national wine Maotai, combine modern science and technology, make great efforts, take Maotai Town's unique super innovative thinking of liquor+internet and finance as the main business model, meet different levels of consumer demand, and take the vintage wine as the blueprint, and the brewed products show a strong Maotai style-the bottle is fragrant, the sauce is outstanding, the body is mellow, the empty cup is fragrant, and drinking does not sting the throat.

Jinyuantai Liquor Group, adhering to the genes of Maotai Town's liquor-making culture and carrying forward the ultimate craftsman spirit, will become a rare national wine brand.

All employees of the group have a bright vision of promoting China traditional wine culture and becoming a world-class brand; Shoulder the responsibility and mission of providing customers with high-quality products and professional services with customer needs as the center; Adhering to the idea of making every glass of wine with care, every drop of pure wine in Jinyuantai embodies the craftsman spirit inherited by China for thousands of years, which is a good example.

Jinyuantai Wine Group firmly believes that the national is the world. We should integrate history into modern times, keep culture above technology, and get rid of the limitation of "the law of the jungle", so as to be truly unique in the forest of China culture and world liquor culture.