What are the functions of traditional enterprises in developing e-commerce?

Not all traditional industries need to transform into e-commerce, but traditional enterprises need basic Internet genes to cope with future market demand and competition. The integration with the Internet has gone through three levels.

First, online+offline, omni-channel integration: its essence is the reconstruction of marketing and channel links by Internet tools, using platform portals to be close to users, broadening sales channels, and achieving precise marketing through big data and social networks. This is the primary level.

Secondly, the user-centered efficient supply chain C2B: Its essence is the reconstruction of the supply chain by Internet technology, that is, using the efficient matching ability of the Internet to make users participate in product design and R&D and realize mass customization; Consumers are no longer passive recipients at the end of the industrial chain, but become the leaders of industrial change.

The third is the reconstruction of enterprise value chain by internet thinking: it means the comprehensive integration of enterprise architecture, process, business philosophy and internet thinking, which is also the most essential level of O2O. For enterprises that can understand the essence of traditional business and have Internet thinking, O2O transformation will mean a new round of value revaluation.