What influence does China traditional culture have on the behavior of medical consumers?

China's traditional culture and western culture simultaneously influence the consumption behavior of medical consumers. Many consumption ideas and novel consumption patterns will appear in consumers' minds. We can't deny the influence of today's culture on our behavior. The advantages and disadvantages of China culture will also make consumers have different consumption behaviors, and those novel consumption concepts emerge one after another in society.

The Influence of China Traditional Culture on Consumer Behavior

1, the relationship between man and nature, China people believe in fate and have the so-called "harmony between man and nature" thought. Therefore, most people in China blame the number of days for all unhappiness or misfortune. People in China seldom complain when the products can't be used or the service is poor, but people in China pay great attention to the "fate" with the sales staff when choosing consumption.

2, the relationship between people, China people's group orientation, authoritarianism, face and human feelings. Pay attention to the opinions of family, relatives and friends, and get used to suppressing the feelings of self, so as to achieve the harmony of relations. Therefore, groups have a direct and important influence on the purchase of products.

3, the relationship between people and themselves, China people tend to form a shrinking personality, due to the tendency of collectivism, the attitude of "talking to people, talking nonsense" is that China consumers often change their scheduled buying behavior.

4, the relationship between people and practice, China people cherish the past, so it is easy to have a high brand loyalty.