Unexpectedly, it is the most popular car color.

When people buy a car, apart from appearance, price, configuration, practicality and driving experience, sometimes it becomes a headache to choose what color.

In recent years, the appearance of cars is more avant-garde and fashionable, from the traditional black and white to the present color, which provides more choices in color. So, what is the most popular car color for consumers now?

Because cars are used for a long time, many people tend to choose stable and attractive traditional colors, such as white, black, silver or gray.

In the domestic market, nearly 57% car owners chose white. Globally, its proportion of 38% is far more than twice that of the second place.

In recent ten years, the most popular color for consumers is silver. But now it's going downhill in China, and only 4% car owners choose it. In overseas markets, people prefer gray to silver.

The reason why white is so popular is closely related to the trend. For example, more and more electronic products adopt white body design. In addition, in the construction and decoration, in order to pursue simplicity and liveliness, white is often used. ?

The world's largest collision investigation and research institute (VSRC) found that the accident rate of white cars is the smallest, and it is easier to attract attention because of the high light reflectivity when driving at night. In addition, the white fuselage has stronger pollution resistance than the dark fuselage, which is also its main advantage.

The data shows that consumers in the domestic market are not interested in some bright colors, and the proportion of yellow, gold, orange and green is only 3% at the highest and 1% at the least.

Bright colors often give people a feeling of vitality, creativity and enthusiasm, so cars of this color often attract many people's attention in daily life.

However, this degree of eye-catching is easy to attract the attention and concern of criminals, which increases the sense of insecurity. In addition, China people's introverted personality also makes brightly colored models unpopular in the domestic market.

With the aggravation of the aging of cars, how to attract the attention of young consumers visually by using colors has become a problem that designers need to consider.

The data shows that cars painted with two or more colors are more popular than cars with pure bright colors.

At present, the domestic regulations on annual inspection of automobiles are gradually liberalized, and the restrictions on color changes of automobiles are also significantly reduced. Even if you buy a car that doesn't like the color in the future, you can change the color of the car body through legal declaration later.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.