Reconstructing the Humanistic Orientation of Cultural Space in the Age of Big Data

The Age of Big Data: Reconstructing the Humanistic Orientation of Cultural Space

With the advent of the age of big data, the cohabitation of people in virtual and physical spaces, and the reconstruction of cultural space by "mimetic environments" have led to profound changes in the acquisition, storage, exchange, reproduction and other aspects of knowledge. How to face the challenges brought about by this has become an important issue in front of the majority of scholars.

The era of big data first brought the migration of communication discourse. In the printing era, intellectuals were often the owners of the discourse power of paper media such as newspapers and books. For example, the editors of newspapers and magazines such as New Youth, Xinchao, Yusi, and Morning Post - Vice Engraving in the Republican period often had multiple identities as university teachers, editors, and writers, which laid an important foundation for them to reconstruct the cultural space and carry out cultural enlightenment. In the era of big data, due to the separation of media identity and educational identity, it is difficult for today's scholars to form a dominant discourse. The power of cultural discourse has gradually moved from traditional scholars to media giants, especially media organizations represented by modern means of communication such as television and the Internet. In any case, big data has reconfigured the spatial form of cultural communication, broken the balance of the original discourse system, and created a new distribution of discursive power, which in turn brings up an urgent question: how can media organizations, as the masters of media discourse, reshape the space of cultural value? From the current point of view, the media and culture industry is rapidly rising and developing, but due to the mixed bag of practitioners, the power of capital has gradually become the master of media and culture. Especially driven by the logic of capital, the value orientation of culture has been seriously stripped. Not only that, media preference is also an important reason. Print civilization promotes objective and rational thinking, while encouraging serious, orderly and logical public discourse. Big Data, on the other hand, not only gradually replaces traditional text with visuals, but also makes information massive and disorganized, which leads to a fragmented and disorganized public discourse. As Neil Bozeman lamented, this is an era of "entertainment to death". Therefore, in the era of big data, the majority of scholars must actively respond to the profound changes in the cultural space and educational background, especially to deal with the "for the sake of learning" and humanities education and other issues.

First of all, as far as learning is concerned, in the age of print media, book collecting, book purchasing and paper reading are often the main ways for literati scholars to learn. During the Republic of China period, the collection of books in scholars' homes usually exceeded tens of thousands of books, and according to Deng Yunxiang's recollection, "big professors who taught literature and history usually collected tens of thousands of books." "According to statistics, there are 4,062 kinds of books in Lu Xun's collection, about 14,000 books, including 2,193 kinds of Chinese books and 1,869 kinds of foreign books, including Chinese wire-bound books, Chinese paperback books, Russian books, Western books, Japanese books, etc." It can be said that Lu Xun's literary and academic achievements were inextricably linked to his book collecting, book borrowing and even book copying. The exchange and transmission of knowledge was also mostly carried out through classes, banquets, gatherings and visits. For example, in the 1930s in Beijing, Lin Huiyin's "wife's living room", Zhu Guangqian's "poetry reading club", and the gathering of "Shen Congwen's friends" in the Morning Post are typical representatives of the exchange of knowledge at that time. The exchange of typical representatives of the time.

In the era of big data, people can check the status of book collections and learning resources without leaving their homes, and the open network data resources at home and abroad make it easier and faster to acquire knowledge. The rise of digital publishing has reshaped the way people communicate, the objects they communicate with, and the mode of cultural transmission. In the storage of knowledge, e-books with paper media do not have the convenience of carrying, easy to check the strengths of the realization of the old days from the sweat to today's large-capacity movable medium of the major changes. In the exchange of knowledge, the development of the network provides more communication opportunities, E-mail, blogs, microblogs, forums, micro letter and other network platforms have become an important way of daily communication, and knowledge sharing, communication and transmission is also more rapid and convenient. In the reproduction of knowledge, massive network resources provide an important platform for people's writing records. For example, part of the historical materials in the collection, collation, preparation, storage, publication, dissemination and other aspects of the digital development began to tend. It can be seen that the way of "learning" in the era of big data has changed a lot compared with the era of paper media. As the "digital divide" continues to widen, the majority of scholars, in addition to adhering to the traditional spirit of learning, but also to continue to learn new methods of knowledge acquisition and communication, so that their own academic research continue to adapt to the requirements of the development of the times.

In addition, humanities education is also a problem that must be faced. 30 years ago, Neil Bozeman pointed out that when talking about the impact of television on U.S. education, "the largest education industry in the United States is not in the classroom, but at home, in front of the television." This cautionary tale is also true of big data in education today. The knowledge imparted in traditional classrooms is subject to the impact of information from all types of modern communication media, and the ways in which students acquire knowledge and value identity have undergone important changes. The era of big data has made our education more and more "dogmatic". This requires humanities educators not only to pay attention to the ethical norms of network communication, but also to strengthen the construction of the university's own responsibilities, and to promote the organic combination of network new media and traditional teaching resources.

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