China's supermarket chain thinking about the status quo and development trend

China's supermarket chains have become the most dynamic form of business. In recent years, large and medium-sized supermarket chain sales scale increases year by year, sales growth is significantly higher than the growth of total retail sales of social commodities and the growth of traditional department stores. Due to fierce competition, supermarket chains have entered a period of consolidation. Compared with foreign supermarket chains, the scale of China's supermarket chains is obviously small. At present, the main way to expand the scale of supermarket chain companies is to carry out chain transformation of state-owned outlets and expand through leasing, purchase, new outlets and other ways of expansion. These are a single capital expansion, to expand the scale of enterprises, the construction of domestic chain supermarkets, "aircraft carrier", only to further change the concept, through the joint, mergers, acquisitions and join a variety of forms, break through the industry boundaries, regional boundaries, in order to really form a large-scale, competitive strength of the large supermarket chains. Foreign capital to enter the accelerated speed. Famous foreign supermarket group companies optimistic about the development potential of China's commercial sector, have rushed to China, and constantly increase investment, and achieved good economic results. For example: the United States of America's Wal-Mart, France's Carrefour, a gradual formation of a certain network size in China, but also formulated a plan to further expand the Chinese market.

In the face of changes in the economic situation, in the face of the international financial crisis has brought unprecedented challenges, China has launched a new round of macro-control with unprecedented strength. The implementation of proactive fiscal policy and moderately loose monetary policy sends a clear signal: expanding domestic demand, maintaining growth, adjusting the structure of the control measures, will promote China's economy out of the predicament, towards a new stage of development. From September 15, 2008, the central bank announced the first time in six years to cut lending rates, to 22008 November the introduction of ten measures to expand domestic demand, to the central economic work conference to reiterate the growth of the regulatory objectives, to the ten industrial revitalization policy of the intensively approved ...... In the face of the crisis, China is decisive and forceful action.

When and in what form the economic crisis will end remains unknown. The weakening of the international economy, the rise of protectionism and the volatility of oil prices ...... A series of international factors have brought uncertainty to China's development and a series of challenges to the Chinese economy in 2009. If China's economy can not effectively get rid of these shackles, 2009 may become a more difficult year after 2008, the "most difficult year in history". Of course, behind every challenge lies hope, and 2009 and the next few years will be a time of global crisis and a time of anti-crisis and anti-recession.

It can be seen that China's supermarket chain industry is currently in the era of great change, great development, in the current economic situation to recognize the situation and control the direction of the chain of supermarkets industry to be the impact of the future development of the situation to be an informative analysis of the chain of supermarkets industry, whether it is for China's supermarket chain industry, the long-term development of the industry, or the chain of supermarkets industry breakthroughs in the specific work have a positive role in guiding.