Big data enables accurate traffic distribution for games.

Big data for the game to achieve accurate traffic allocation _ data analyst exam

Let's take a look at why big data has become so hot in the past few years.

Everyone knows that Xiaomi mobile phones have been selling very well in recent years, but what you may not know is the data behind what we have seen. Today, there are more than 970 million active users of Xiaomi mobile phone. The data created by these users accumulated 40 billion photos and 50 billion short videos in the past 12, and the total data volume exceeded 100PB. Think about it, this is a creative company. Of course, the mobile phone is also connected with a series of intelligent hardware, including a camera, an air purifier, a bracelet and a series of Xiaomi non-Xiaomi devices. What we see from the back end of Jinshan Cloud is that the newly uploaded data exceeds 400T every day. Think about it, look back at the national data five years ago, and the amount of new data uploaded every day is almost this data. It is because of these two examples that we have a series of new technical solutions to look at the outbreak of today's data revolution. More importantly, the data revolution has brought new business opportunities.

Business opportunities are not only in traditional devices, but also in mobile phone information and car information, which are the explosion of basic data and the constantly improving data for these devices. More importantly, the data created by the device APPlication app can be used to infer the boot rate and download volume. More importantly, a product development trend derived from these data, or the trend of consumers, our hobbies of playing games, the time of playing games, and the types of playing games, so what we see today is not only the era of big data that has emerged. So Tencent just talked about the concept of the Internet. When we used WeChat in Tencent, we all met it in the past year. Why did WeChat post so many advertisements and you didn't receive them once? On the one hand, I may feel very sad and ignored by Tencent, on the other hand, I am very happy. Wechat has not drawn your Facebook yet. Then we talk about Facebook. In fact, the era of big data that we are talking about today. In fact, our core competence is not only to obtain these data, but more importantly, to analyze these data, so as to extract information from the data and extract value from the information. Let's have a look. The Internet seen by the game industry today uses big data consciously or unconsciously.

In a broader field, that is, the whole mobile application field, Bao Lei Mobile has experienced a rapid expansion, one of which is our data mining of user behavior, so as to understand the market. We know that Bao Lei Mobile was listed on the NYSE in May last year, and behind this listing, it actually relied on several widely used apps, one of which was Bao Lei's master cleaner, which fully satisfied people's two basic pain points, especially the pain point of using Android phones, and the battery was not enough. After the Android market broke out, we have been making full use of its application on mobile phones. When users download a new application to their mobile phones, we don't need to do more analysis. We already know what impact this application will have on his mobile phone and whether it will make the battery consume faster. It is precisely because of our understanding of background applications and front-end understanding of users that the accuracy rate is very high, so we think that advertising is not a kind of interference, but a kind of help. When you imagine that this game will bring you a new hand tour, you will know which games you used to like to play, whether you like to play on the subway or at home, or what you like to play leisurely. At this time, the accuracy of helping you push the game is very high. Similarly, when a game goes online, it brings a lot of traffic. Let's take a look at the games on Xiaomi's mobile phone. This increase depends largely on the increase of Xiaomi users. It is also that our classification of traffic is becoming more and more accurate, and the amount allocated by developers has increased by an order of magnitude. More importantly, our accuracy in traffic classification.

This year, in the past 12 months, we know that there are several successful games. The explosive product launched in February last year 12, people have thought about its gameplay, design and the whole story of the game, but they may forget that there are many secrets hidden behind it. For example, after you launch the game, do you draw blindly or accurately, or through accurate classification? What kind of traffic did you draw at a certain time? For the prediction of traffic, the budget of calculation, and the prediction of online time of users, these all need accurate calculation, and behind this is the engine that needs big data, and behind it is a very powerful flexible cloud computing capability. Then I think today in the game industry, especially in the mobile game industry, in fact, a concept has been generally accepted today. Our backend must build services on the cloud, whether it is big data or your virtual machine service, so as to gain better flexibility. Computing power.

When it comes to technical ability, it is actually very important to choose partners. You need the platform capabilities required by your service and the necessary architecture brought by its capabilities. We can give a non-game example, which is the application of footprints. This app became popular in a few days, with daily activity exceeding 3 million. They underestimated the product itself, and the technical ability of the back-end cloud selection provider was limited. It broke through 3 million and collapsed. This collapse is due to the failure to analyze the increase in trading volume in advance. This is a very difficult place for big data, and the amount of data itself is not enough, so it can't produce prediction effect and accurate prediction. At this time, if your back-end cloud provider is not strong, it will. Therefore, it is also in this case that Jinshan Cloud can enter the venue in time to help Footprint colleagues migrate their applications to the new architecture and Jinshan Cloud. We talked about a good big data knowledge and a good server knowledge. These are three points. Especially for game operators, there is a very good hybrid cloud solution. If you already have some internal servers and your own internal cloud host, how can you take advantage of the flexibility of the public cloud and count in the new amount of calculation when your volume suddenly soars? Nowadays, China's game operators have begun to go international. How to push China's excellent explosive games to the international market requires a global network.

It is precisely because of the combination of mobile games, cloud computing and big data that both markets have prospered. We can see some big games launched in the past few years. I want to say here that our national miracle game was operated in Jinshan Cloud, and it exceeded 2.6 million on the first day, and none of the servers failed. As I said just now, game makers are naturally good partners of the cloud. A game is online, and we don't know how big the outbreak is. After going online, I don't know whether it will fall or rise. More importantly, we need more data analysis, better cooperation with cloud service providers, and the ability to predict and flexibly handle the quantity.

I am glad to see that all the first-class game CP or operators in China have begun to enter the cloud era. With cloud and big data, are we all right? In fact, it's not entirely true, because when you were doing data analysis and then deploying cloud support on the day you went online, you still couldn't meet our needs. When an emergency happens, it is difficult for you to deal with it in a short time. What this model needs is to build a very good ecology in the whole game industry chain, and connect the testing and the whole plan with the cloud from the beginning. Jinshan has made a very big layout for its services in this respect.

We have Jinshan Cloud as a basic cloud service provider, providing the best IDC service in China by investing in Jinshan Cloud's World Wide Web, and grasping the user's data at a certain moment in big data through Xiaomi applications, including thunderstorm applications, thus forming a real ecological chain, which has already entered the ecological chain when the game is tested. If the ecological chain wants to succeed, in fact, we are not only optimizing the game, but more importantly, at which point, which team and who go in. We talk about the concept that ecology is not empty, but more importantly, we should solve all the problems between each step after the game development goes online.

Jinshan Cloud has a very good experience, that is, it is a one-stop voucher service. From the beginning of the game to the registration, sealing and public beta, the cloud has been adapted at each stage, and data analysis has been carried out at each stage, so that it can accurately predict the possible performance of a game before it goes on the market. On this basis, coupled with the investment and incubation environment, coupled with the cooperation with the game engine platform, the engine is regarded as a part of the service, thus truly creating a complete and effective ecological chain.

Everyone in the game industry may have accepted the cloud very much. Many leaders and colleagues here are in a pan-entertainment industry, including cultural industry and movies. In these areas, even in traditional areas, people may still have some questions about whether the era of cloud will come. I think I will share several sets of data with you. This is industry-wide data. First of all, let's take a look at the market research done by the consulting company. We can see the IT budget distribution of the whole global market in 20 13 years. IT personnel account for more than 40% of the total IT expenditure, and IP hardware accounts for 16%. The data has dropped a lot this year. By 20 18, we predict that services will rise to 45%, and people will use the services provided by the cloud more. From the perspective of server providers, today's server providers have clearly known that these small and medium-sized enterprises that used to be big customers have gradually turned to the cloud today. In 20 18, more than 50% of the servers were not sold to enterprises, but to cloud operators, and most of the service computing platform services used by SMEs began to turn to the cloud.

In this section, I also want to share that last week, Amazon released its second-quarter financial report, and its cloud service revenue has reached $654.38+08 billion. People may think that the income is high. Did they make money? The profit of $654.38+$800 million is $400 million. After ten years of hard work, Amazon has told us that when the scale goes up, when people start to transfer all traditional IT to the cloud, the cloud era really comes. Therefore, Jinshan Group made a decision in the second half of the year to put the future of Jinshan on the cloud and put all the jams on the cloud at one time. We believe that big data and games on the cloud, finance on the cloud, education on the cloud and medical care on the cloud will create greater value for our future life and work.

The above is what Bian Xiao shared about the accurate distribution of game big data. For more information, you can pay attention to Global Ivy and share more dry goods.