Distinguish the similarities and differences between network marketing and traditional marketing

Traditional marketing is based on the principle of customer satisfaction, and its fundamental goal is to realize enterprise value by meeting customer needs. Demand-oriented marketing activities go first, while traditional marketing lags behind.

2. Different marketing objectives

The core of traditional marketing strategy is mainly around products, prices, sales channels and promotions, emphasizing the maximization of corporate profits; However, network marketing pays more attention to customers, cost, convenience and communication, emphasizes customer-centeredness, realizes enterprise value by meeting customers' needs and providing customers with high-quality and convenient services, and finally realizes enterprise profits by meeting customers' personalized needs.

3. Different marketing methods

Traditional marketing methods mainly focus on sellers' active promotion, which makes the relationship between customers and enterprises very rigid, and even some traditional marketing methods bring a lot of inconvenience to customers, which is not conducive to the long-term development of enterprises; The online marketing model emphasizes that consumers are the center, enterprises provide quality services, and consumers actively seek relevant information through the network driven by demand, so that the relationship between enterprises and customers becomes a real cooperative relationship, which is conducive to long-term development.

4. Different marketing media

Traditional marketing activities mainly rely on direct contact between marketers and customers, bombarding customers through advertisements, and making customers passively accept them; Network marketing is mainly based on the network, providing services to customers through computer, mobile phone, TV and other network terminals to achieve marketing purposes.