How to use user portraits for precise marketing?

Understand the target audience and reveal the crowd analysis of competitors' stores.

As a merchant of Tik Tok, understanding the target audience of competitors' stores is the key to making effective marketing strategies. Through in-depth analysis of the crowd characteristics of competitors' stores, we can better understand their audience portraits and user behaviors, thus optimizing our target audience positioning. The following will introduce some key elements and methods to help beginners understand how to analyze the store crowd and how to analyze the target audience of competitors' stores.

1.？ Audience Portrait: Study the audience portraits of competitors' stores, including age, gender and geographical distribution. By observing the audience portraits of competitors' stores, we can understand the main crowd characteristics they are targeting. For example, their products are more suitable for young people or middle-aged people, men or women, urban residents or rural residents. This helps us to locate our target audience more accurately.

2.？ User behavior characteristics: analyze the user behavior of competitors' stores, and understand the purchasing preferences and consumption habits of the audience to competitors' stores in combination with the traded goods. By observing the user behavior characteristics of competitors' stores, we can understand the activity, browsing time and interaction degree of their audience on the vibrato platform. At the same time, by analyzing their products, we can reveal the purchasing preferences and consumption habits of the audience. This helps us to better understand the needs and preferences of the target audience, so as to provide products and services that better meet their expectations.

Through the analysis of the store crowd, we can deeply understand the target audience of competitors' stores and get useful enlightenment from them. This information will guide us to formulate more accurate marketing strategies to attract and retain the target audience. When analyzing the crowd in shops, it is necessary to comprehensively use various data sources, such as user data provided by Tik Tok platform, market research report, competitive product analysis, etc., to ensure the accuracy and comprehensiveness of the analysis results.

To sum up, store crowd analysis is an indispensable part of Tik Tok's commercial operation. Through in-depth analysis of the audience portraits and user behavior characteristics of competitors' stores, we can better understand the needs and preferences of the target audience, so as to formulate more targeted marketing strategies. Let's actively learn and use these methods to continuously optimize our store crowd analysis ability and achieve better business performance!