The basic procedure of enterprise management consulting

Enterprise management consulting basic procedures

Management consulting is a basic procedure, a complete management consulting activities include four stages, namely, the business negotiation stage, diagnosis stage, improvement program design stage and implementation guidance and project summary stage. The following is the basic procedure of business management consulting that I have helped you organize, welcome to read, I hope you can enjoy it.

Basic procedures for business management consulting

(a) business negotiation stage

Business negotiation stage is from the beginning of the customer's demand for consulting, through the consulting organization and the customer's mutual understanding, negotiation, until the signing of the contract for management consulting services until the whole process. This stage includes the following:

1. access to information on consulting needs;

2. preliminary discussions with customers;

3. preparatory investigation;

4. writing project proposals;

5. show the strength of consulting organizations;

6. business negotiations;

7. management consulting services contract Confirmation and signing.

(B) Diagnostic stage

Diagnostic stage is based on the consulting services contract to prepare for the start of the consultation, after research and analysis of the client's problems and the causes of the problem, to clarify the direction and focus of the improvement proposals, the preparation of the diagnostic report, until the client reports on the communication of the diagnostic report has been recognized by the whole process. This stage includes the following:

1. into the customer unit before the preparation;

2. to convene the project kick-off meeting;

3. to carry out research and analysis;

4. to put forward the idea of solving the problem and the framework;

5. to write a diagnostic report;

6, reporting and submission of diagnostic reports.

(C) improve the program design stage

Improve the program design stage is the diagnostic report to solve the problem of ideas and frameworks, after the detailed design to make it operational, recognized by the customer-related aspects of the whole process of the solution document. This stage includes the following:

1. Improve the formation of the program;

2. Improve the program's discussions and revisions;

3. Improve the program's reporting and submission.

(D) implementation guidance and project summary stage

Implementation guidance and project summary stage is to improve the program is recognized by the client, the consulting agency in a certain period of time to guide, assist the client to implement the program and ultimately the end of the consulting project process. This stage includes the following:

1, to help customers develop implementation plans;

2. relevant training for customers;

3. the implementation of the key parts of the coaching;

4. to solve the implementation of the problems that arise, and the program for the modification and improvement;

5. the implementation of the effect of the evaluation;

6. Conduct a formal project summary.

Expansion:

Value

Management consulting is a kind of investment behavior for enterprises. Through the services provided by management consulting firms, the level of enterprise management is improved, so as to enhance the operational efficiency of the enterprise. Since it is an investment, we must calculate the input and output, output & gt; input, "value"; output & lt; input, "not worth it".

So where is the value of management consulting to the consultee? Mainly in four aspects:

1, program value. Consultants according to the actual situation of the customer, the use of knowledge and experience, to provide customers with consulting programs. This is the main project goal of most consulting projects agreed with the customer.

2, the transfer of knowledge and experience. In the implementation of the consulting project, the consultant through the course training, interviews, meetings, daily communication to the customer to pass the advanced management concepts, management methods, management tools and so on;

3, talent development. In the implementation of the consulting project, to help the customer management team to accept management concepts, management methods, management programs, etc., from the enhancement of management skills and literacy enhancement.

4, consulting performance results. After the implementation of the consulting project, because the management consulting project to enhance the effectiveness of customer management level, directly or indirectly for the customer to create value.

The value of these four aspects, the most direct measurement is the fourth - the effect of consulting performance. This is also the final and most important value of the consulting project value embodiment.

To measure performance, you first need to select quantifiable business performance indicators, usually can provide customers with short-term measurable business performance: on-schedule delivery rate increase, inventory occupancy funds to reduce, accounts receivable and bad debt reduction.

Through the comparison and analysis of these indicators, it can be used to measure the benefits of a consulting project in a more direct way, and can give the consultant and the consultee a standard of value recognition.

Classification

According to the different problems of the enterprise, we generally divided the traditional management consulting content into the following categories:

Strategy

Strategy is the root of the enterprise. In today's business community, enterprises in order to adapt to changes in the external environment, must timely and accurately grasp the market dynamics, and quickly take effective measures to adapt to it. Enterprises make this choice is strategic decision-making. The center of gravity of modern enterprise management has shifted to business, the center of gravity of business shifted to strategic decision-making. Western entrepreneurs call today's era for "strategic winning" era. Therefore, enterprise strategy consulting in the modern management consulting has the first important position. The questions that need to be answered by business strategy often include: How will we compete in the market and maintain an advantage? How will we identify new profit growth points? How will we continue to add value to our customers?

Colles International recognizes that strategy consulting is a highly policy-oriented service activity. Moreover, it is to anticipate future changes in the business environment and to point out the direction of business activities. Therefore, the consulting project of strategy is exploratory and the proposed program is risky.

Business strategy is not just imitating others, to be successful there must be originality. The consultant's proposal must analyze the key issues affecting the development of the enterprise, analyze its essence, and really put forward that is visionary, but also has practical significance of the new concept.

Just write the strategy on paper is of little use. It is essential to develop a strategy that takes into account the client's ability to implement the strategy, so that the strategy can be put into practice. No strategy is permanently valid, and the rapidly changing pace of the market environment means that strategy formation and testing must be a continuous process. Therefore, the consultant must not only ensure a degree of smooth implementation of the consulting solution, but also help to develop the client's ability to strategically adapt to new opportunities and pressures.

Financial

Company financial consulting, refers to the relevant financial management experts, in-depth investigation and research of the enterprise site, from the comprehensive reflection of the company's financial management of the analysis of economic indicators to start, looking for weaknesses, in-depth analysis of the financial factors affecting these indicators and management factors, and to find out the key factors affecting. Then, according to the requirements of the company's strategy on financial management and the actual situation of the company, put forward specific improvement measures and guide its implementation of a series of activities.

Financial consulting focuses on the collection of information, through financial consulting can be the production and operation results of the enterprise and the financial situation of the objective and correct evaluation, in order to understand the position of the enterprise in the market competition in the same industry. The results of financial consulting will provide the right direction and goal for other aspects of business management consulting. Not to be overlooked is that, through the financial consulting, the enterprise can be introduced from different perspectives of financial management of the new point of view, technical methods, so as to continue to improve the enterprise's financial management ability and the level of financial management.

Marketing

Marketing consulting is the use of marketing theories and methods of consultants, in-depth investigation and analysis of the enterprise's marketing environment and the current state of marketing activities, so as to find the risks faced by the enterprise, the threat of recession and crisis and the development of market opportunities for the enterprise, to help enterprises to solve the existing problems, to improve and innovate the enterprise's marketing activities, so that the enterprise can better avoid the risks and meet the challenges.

To help enterprises solve existing problems, improve and innovate their marketing activities, so that they can better avoid risks, meet challenges, overcome recessionary crises, seize and create market opportunities, and promote enterprises to obtain rapid, sustainable and prosperous development of the consulting.

Different industries have different product values, uses, usage methods, and various product life cycles and their stages, and consumers have different motivations and habits for buying different products. Therefore, the marketing of companies in different industries can vary greatly. In order to survive and have a place in the market, an enterprise cannot do without competing with its competitors. Therefore, marketing consulting should make efforts to develop competitive strategies and tactics for companies to overcome real and potential competitors and to become invincible.

Human

In the market economy, human resources are the most valuable strategic resources, is the most important material basis for the survival and development of enterprises in the competition, which is an important basis for the development of corporate strategy, but also the implementation of corporate strategy support point.

Human resource consulting is to use the theory and method of human resource development and management to analyze the enterprise's human resource development and management, find out the weak links and improve them, so as to promote the enterprise to develop human resources correctly and effectively, and manage human resources rationally and scientifically, so as to create sustainable competitiveness for the enterprise.

Consultation includes: human resources management training, human resources management consulting, human resources function outsourcing, labor dispatch, human information solutions, headhunting and other kinds of intellectual consulting services for enterprise human resources management consulting department.

Culture

Corporate culture consulting is to clarify the organization's key success factors (KSF), clear industry value-driven elements, within the organization to form the **** the same beliefs, and guide the unified action, clarity, clarity of the organization's core value system that is the corporate culture system, based on a unified 'core value system, shaping the organization's brand beliefs, the integration of corporate intangible assets. Based on the unified core value system, improve the organization's basic policies and systems, effectively enhance the efficiency of the organization's operational synergy, and achieve sustainable development of the organization.

Corporate culture consulting services objectives

1, unify thinking, cohesion, and create a superior team

2, effectively improve management capabilities and management quality

3, effectively improve the company's performance and operational efficiency

4, to build a strong competitiveness of the corporate culture system

5, the design of the enterprise visual identification system

6, strongly shaping the corporate image, highlighting the value of the brand

7, the establishment of a learning organization, the realization of cultural management

8, a clear code of conduct for the enterprise's key behavior, the comprehensive regulation of employee behavior

9, to match the corporate strategy

10, to improve the enterprise's basic policies and systems

11, the realization of knowledge management

12, to achieve a high degree of awareness of the entire staff of the corporate vision, mission, core values, concepts, recognition, identity, recognition

13, to achieve the harmonious unity of employee value and corporate value

14, so that the corporate culture rooted in the employee's behavior

15, corporate culture assessment, to maintain the corporate culture to keep abreast of the times

Management

The concept of process management 2.0 marks a new stage in the development of domestic management consulting.

In the past, the general process of the consulting project is consultant research, consultant analysis, consultant recommendations, consultant reports, is the form of consultant work as the core, the participation of the business side of the main with the research, program review, the degree of participation is not deep and the scope of personnel is not wide, often resulting in consulting programs are tied up in the shelf, because the business side of the real understanding of the consulting program is not much, and even more so after the understanding of the implementation of the landing. The company has been able to implement the program in a number of ways.

After many years of practical experience in management consulting, the main members of Extension Consulting have gradually practiced and finally summarized the concept of Process Management 2.0, which is a sublimation of the traditional consulting model.

From the form:

Under the consulting mode of Process Management 2.0, the enterprise side is the main body of work, and the consultant is the provider of concepts and methods and the promoter of the process. In the process of cooperation, through the consultant's rhythmic and step-by-step multi-frequency training, seminars, organizations, members of the business side to master the process concept, process methodology at the same time, to practice specific process description, process crosstalk, process validation, process implementation, process audits, and a series of process management process, and in the process, through the gradual expansion of the radiation circle of the personnel, the formation of the whole process awareness and process methodology. The main difference between process management 2.0 and traditional process consulting is that more emphasis is placed on the process of combing through the process, so that enterprises can master the process management methodology, from the basis of the establishment of self, continuous process management capabilities.

Process management 2.0 requires consultants to not only understand themselves, but more importantly, to guide the enterprise, so that the enterprise can establish its own "self-awareness" ability, so in fact, the consultant put forward higher requirements, including the ability to communicate, to promote the ability to promote, and especially to promote the ability to be more prominent.

From the results:

*** One of the results is a series of process documents, the difference is that the output is different, one for the enterprise as the main body, and one for the consultant as the main body.

The biggest achievement of Process Management 2.0 is to help companies train and establish a process management team, which can promote a series of processes from the process system architecture, to the establishment of cross-departmental processes and grooming, and how to ensure that the process is effectively implemented through the systematic implementation of the process and auditing. From another point of view, the cultivation of a group of stand in the enterprise point of view, not only the departmental interests of the thinking of the personnel team, for the enterprise to accumulate a number of backup management reserve talent.

Another soft result of Process Management 2.0 is that it stimulates self-reflection on the departmental wall, and attention is paid to the self-reflection of the enterprise. Process Management 2.0 triggered participants more big feelings roughly: the original things are not like this; they are easy to understand, so that others understand it is more difficult. There is also a big change in the way of expression, from the beginning only talking about "I" or "our department" to "we" and "this process". "The embodiment of the exchange of transposition of consciousness, the overall concept of the whole situation, rather than the previous closed self-protection type of counterattack.

Supply

The deep-rooted causes of supply chain problems are generally two, one is sales, planning, production, procurement, logistics and other departments of the collaboration problem, the respective goals are not fully consistent, information **** enjoy enough, with the war is not in place; the second is the use of supply chain management theory and tools of professionalism is not strong. Specific out of the symptoms are:

■ According to the contract commitment to timely delivery rate is low, low customer satisfaction.

■ Inventory structure is unreasonable, on the one hand, for the "fire" in the emergency procurement; on the one hand, the inventory backlog is serious, low inventory turnover, affecting the normal operation of the enterprise

■ Supplier resources of mediocre quality, and the actual needs of the enterprise does not match

■ Internal friction is serious, each department blames each other, the atmosphere is getting worse. Internal friction is high, with departments blaming each other and the atmosphere getting worse and worse

■ Performance measurement is crude, and the results do not help the supply chain to repair itself, nor do they improve the motivation of the organization and its people

Solution:

Supply Chain Management change is subject to the basic framework of the Five Forces of Change (SCOR) model, and the SCOR model is the most effective tool to manage supply chain management from a supply chain management technology point of view.

The basic principles for building an integrated supply chain include:

● Segmentation of customers so that the supply chain meets the needs of different types of customers.

● Focus on market and customer signals to integrate supply and demand planning across the supply chain.

● Shift from PUSH to PULL supply chain operations.

● Introduction of SCOR.

● Delay strategies.

● Developing partnerships with key suppliers.

● Performance measurement and evaluation of the supply chain.

● Strategic development of information technology (IT) to support the supply chain.

Process

Management consulting consists of three phases: enterprise diagnosis, program design, and assistance in implementation.

Diagnosis

refers to the research, the current situation of the enterprise objective, systematic analysis, describes the current situation of the operation of the relevant aspects of the enterprise, reveals the problems of the enterprise and the root causes of the problems, and puts forward the solution of the problem of the idea of the proposal.

Program

refers to the diagnosis of the relevant problems in the enterprise on the basis of the business management issues raised by the customer, the design of a systematic and specific solutions and planning.

Implementation

is to organize the relevant personnel of the client enterprise to familiarize themselves with the management consulting program, digest the concepts and management knowledge involved in the program, train the relevant personnel of the client enterprise, organize the development of the relevant management system and the implementation of the rules, to assist the enterprise in the simulation of the implementation of the design program, based on the results of the implementation of the simulation, the design of the program and the development of the management system, rules and so on. The company's main goal is to provide the best possible service to its customers.

Purpose

Purpose

Enterprise management consulting is to fundamentally improve the quality of the enterprise, improve the operating mechanism of the enterprise, and enhance the dynamic adaptability of the enterprise to the environment. From the deep level to explore, not only directly improve the economic efficiency and management level, more importantly for an enterprise, regardless of its survival and development, ultimately depends on whether the enterprise can form a correct goal, the adaptability of the strong operating mechanism. According to Wang Junheng, a corporate training lecturer, the fundamental purpose of management consulting is to enable the enterprise to discover problems directly through the management system, find out the reasons, and continuously optimize the enterprise management mechanism, so that the whole enterprise operation can form a virtuous cycle.

Significance

Management consulting is the implementation of China's economic construction policy "to improve economic efficiency as the center" of the important links. According to the statistical data analysis, the current state-owned enterprise loss of nearly 40%, of which 80% is due to mismanagement, so improve the level of enterprise management is to improve the economic efficiency of enterprises is a very important measure; and management consulting is the main contradiction for different enterprises, put forward different improvement measures to achieve the purpose of improving economic efficiency.

Management consulting is not only for an enterprise, to improve the economic efficiency of an enterprise, an enterprise in the socio-economic activities are not isolated, so in order to improve the efficiency of the national economy as a whole, but also need to analyze the relationship between the enterprises, may have to make structural adjustments, including adjustments to the industrial structure, the adjustment of the product structure, the real implementation of the revitalization of the inventory, the implementation of the reorganization of factors of production, the implementation of optimal allocation of resources, management consulting. The management consulting is a very good means to optimize the allocation of resources.

The Party Central Committee put forward the enterprise "two fundamental changes" and "three changes and one strengthening", is the opportunity of management consulting work. The management consulting work is able to play a due role. Through our many years of management consulting practice, found that the "two fundamental changes" and "three reforms and one strengthening" to the real implementation of the enterprise, regardless of the organizational structure of the enterprise and the enterprise's professional management of each, such as production, marketing, finance and cost, etc., and a lot of detailed work to be done. And these detailed work can be realized through management consulting.

Marketing

1, the process and methods of marketing plan development

2, sales performance multiplication strategies and techniques

3, consumer demand analysis and exploration

4, regional market development and management

5, marketing channel development and distribution system management

6, low-cost marketing strategies

6, the large customer marketing techniques

7, large customer marketing skills and negotiation strategies

8, sales team performance appraisal and incentive mechanism

9, value shaping and price positioning

10, the development and implementation of the annual marketing plan

11, the gold medal marketing team building and sales staff incentive mechanism

12, the depth of the marketing and strategic transformation

13, successful management and sales dealer network equation

14, the process and methods of marketing plan development

Finance

1, the conversion of the old and new accounting standards system

2, financial statement analysis

3, the preparation and analysis of the payroll flow statement

4, mergers and acquisitions strategy and financial control

5, Excel in Finance

6, Accounting for Non-Financial Managers in a Day

7, Taxation for Non-Financial Managers in a Day

8, Annual Planning and Financial Budgeting

9, Consolidation and Consolidated Statements

10, Tax Planning and Risk Prevention

11, Explanation of the Guidelines on Internal Controls and Guidelines for Implementation ;