How does live broadcast with goods become traditional consumption?

The sales volume of the live broadcast room is relatively high, mainly because big discounts are often given immediately when it is broadcast live. Now the live broadcast traffic is very large, and many people will watch the live broadcast. Since you have entered the live broadcast room, you must be a user interested in the product. After some introduction and explanation, you will naturally place an order, so the transaction volume will be much better than offline sales.

In addition, people who watch live broadcasts generally trust or like live bloggers. With a relationship, it is easier to be persuaded. Many live broadcast rooms will invite some stars to join them, so there will be great star benefits. Every star has some fans, and their fans will buy a certain number of products accordingly to support their idols. Of course, this kind of star also has to take some risks. If the products promoted are not good, it will still have a certain negative impact on ta's personal popularity.

The reason why the traditional sales force is relatively low, the main target groups will be greatly restricted, and there is no way to transmit information to the target groups faster and more accurately, so the sales volume will be greatly reduced. In the form of online live broadcast, no matter where customers do it, they can participate, and the purchase method is also very convenient and direct, so there is more market.

Of course, we also found that although the sales of live broadcast sales are high and the performance will be good, the phenomenon of return is also obvious. Many people will place an order to buy things because they are hot-headed, and then return them when they wake up. There are also a few people who spend impulsively. If the products recommended by the live broadcast are really very good products, even if there is a return phenomenon, the impact is not great. What I am most afraid of is that the product quality is not enough, and it is only operated for gimmicks, and there is a great possibility that it will be returned in a large area.

Now, people's living standards are constantly improving. Although on-site shopping and online shopping are very convenient and cheap, more people hope to have more offline services, communicate with real people and experience more shopping fun. Maybe this will be a new market trend.