What are the methods for optimizing SEO keywords in Guangzhou?

Definition: It can be interpreted in a narrow sense and a broad sense. Narrow sense of website optimization technology, that is, search engine optimization, is the roughest SEO work, which is to make website design suitable for search engine retrieval and meet the index of search engine ranking, so as to get the top ranking in search engine retrieval and improve the effect of search engine marketing. Broadly speaking, the factors considered in website optimization are not only the search engine, but also the characteristics that fully meet the needs of users, clear website navigation, perfect online help and so on. On this basis, the functions and information of the website can be brought into full play. That is to say, based on the corporate website, we should establish good relations with various factors in the network marketing environment, such as network service providers (such as search engines), partners, customers, suppliers and sellers.

classify

It can be divided into long tail keywords and bidding keywords.

purpose

ranking optimization

purpose

First, it can attract potential customers on various search engines to find your website more easily, and enterprises can profit from it by understanding the cooperative transactions with enterprises.

Third, through the access of search engines, improve the visibility and influence of corporate brands.

meaning

With the development of the Internet, the number of networks has reached hundreds of millions. Because of the large amount of information and convenient access, people are used to searching for the information they need from the Internet. However, the huge amount of data makes it difficult for people to find the information they need in a short time, and the information they need can be searched faster and more accurately through search engines. With the continuous development of search engine technology, it has gradually become an indispensable tool for network information query. For enterprises, with the development of network, network marketing has become an important part of company marketing. The website of an enterprise is no longer a simple platform for displaying information. A website ranking well in search engines will not only bring a lot of traffic to a website, but also increase orders.

optimization techniques

Location layout

The layout of keywords is also very important, keywords are the core of an article, so the importance of keywords is self-evident. When keywords appear in important positions or adopt important formats, Baidu Spider will give them higher weight, so when optimizing the website, we should pay attention to the location layout of keywords. You can't blindly lay out or add keywords, which is not worth the loss. According to my experience, websites with keywords at the top of the title tend to have higher ranking weight than those behind them.

density

Everyone has different views on the density of keywords, and there is no fixed standard so far, so every webmaster always hesitates when dealing with the density of keywords. Too much will be considered cheating by search engines, and too little will make it impossible to optimize keywords. Under normal circumstances, as long as the keyword distribution is reasonable and natural, there is generally no problem. Even if it does not meet the above criteria, the search engine will give you a higher ranking on this page.

Web page content

The appearance of keywords in web content is also very logical. It is enough to emphasize the key words in bold and italics once or twice. This will not only attract the attention of visitors, but also get the attention of search engines. You can also put keywords at the bottom of the page, which is of course logical and grammatical and user-friendly.

the degree of difficulty

1, observe Baidu index.

If you don't know what Baidu index is, don't read the following content first, learn the basics first! Observing Baidu index is actually the simplest and most common method to judge, because theoretically, the more words there are, the more IP will be brought to the website, which will inevitably lead to an increase in the number of people who optimize the keyword, thus invisibly strengthening the intensity of competition. There are only ten positions on the homepage, so the difficulty of 100 crowded 10 position is definitely different from that of 10 crowded 10 position.

2. Observe the number of Baidu entries.

In fact, this is the same as observing the essence of Baidu index. Through the analysis of these considerable data, the difficulty of optimization is judged by the number of competitors that may exist when optimizing this keyword. However, judging the degree of difficulty from the number of pages included is obviously not more reasonable than judging according to Baidu index, because the number of pages included may only be because there are more relevant information about the keyword, not many such websites. Since they are not peers, they are naturally not competitors.

3. Observe the number of websites that Baidu bids or promotes.

4. Observe the website weight

The above three points can actually be summed up in one point, that is, by analyzing some objective data to understand the number of competitors, so as to judge the difficulty of keywords. In other words, these three points are the results of data analysis, and the data are often not very accurate, which makes the above three points not feasible 100%. When we can't judge the difficulty of a keyword optimization from the above three points, we should search for this keyword on the search engine and analyze the ten pages ranked on the home page. But this method is really difficult to express clearly in words, and only a few extreme situations can be said.

If the keyword you are searching for does not completely appear in the titles of these ten pages, then this keyword will certainly not be difficult, even if the search engine has a large number of terms or the Baidu index is relatively high. What do you mean? For example, if you look at the title of Baidu's top ten pages, the keyword XXX company rarely appears completely in the title (displayed in red), that is, it is divided into two or more keywords. At this time, if your website is complete, it is obvious that your page is more likely to be displayed, because Baidu will definitely give priority to displaying pages with higher matching, otherwise Baidu will often display irrelevant pages.

If these ten pages are all main domain names and the snapshots are all new, then this keyword will certainly not be too easy, even if the number of search engine entries is very small, even Baidu index does not exist. First of all, the fact that there is no data of this keyword in Baidu index does not mean that no one is really searching for this word, but Baidu has not counted this word. As for the reason, Baidu index needs to be added in the background. The snapshots of the pages are all very new, which at least shows that the update frequency of these ten sites is relatively high and the weight is not bad.

If we find that these ten pages are from Baidu, Sina, Zhongguancun and other well-known websites or their products, it will be very difficult, because it is unlikely that our optimized stations will surpass them. The above situation is extreme.

Improve the ranking

Lifting step

Theoretically speaking, improving website keywords is very simple, as long as you follow the following four steps, you can achieve it. For example, I want to improve the ranking of the keyword "Hefei website construction".

1. The title of the homepage of the website should include the keyword "website optimization", and the higher the position, the better.

2. On the homepage of the website, the keyword "website optimization" should appear more frequently, and the keyword density should be 2%-8%.

3. Exchange high-quality links with high-quality websites, and the title of the link should be "Hefei Website Construction". The best link form is one-way link, which can be achieved through cross-linking.

4. In addition to link exchange, you can also leave links in some forums and blogs with high weight. For example, if you push a forum, you can leave an external link in the signature of the forum.

5. In addition to the construction of external links, internal links can also be added to the relevant channels or content pages of this website through the above methods.

6. Insist on updating the original articles on the website every day to create valuable content information. User experience is very important!