The three elements and essential characteristics of public **** relations

Three elements: organization - the main body of public **** relations, the public - the object of public **** relations, communication - the process and mode of public **** relations.

Characteristics: To reveal the nature of public **** relations, the following thinking procedure needs to be followed: firstly, it is necessary to analyze the basic elements constituting the activities of public **** relations; secondly, to analyze the interactions between the basic elements of public **** relations and their essential connection; finally, it is also necessary to consider the pervasive nature of this essential connection in the principle of public **** relations as well as the guiding nature of the public **** practice.

The meaning of public **** relations, as part of the strategic portfolio of long-term development of the subject of public **** relations, refers to such management functions as: assessing the attitudes of the public in the society, identifying the policies and procedures of the person or organization in line with the interests of the public, elaborating and executing various courses of action, increasing the visibility and reputation of the subject, improving its image, and seeking understanding and acceptance of the relevant public.

Expanded Information:

Public**** Relationships p>Public **** relations mainly engaged in the organization of institutional information dissemination, relationship coordination and image management affairs of the consulting, planning, implementation and service management functions. Including the selection of the success of the organization, reduce the impact of organizational failure, announced changes and so on. Similar to the face in the traditional Chinese personal relations.

In the marketing system, public relations is the only tool used by business organizations to build public trust.

Since the division of labor in society is becoming more and more detailed, the importance of public relations personnel is increasing, and many universities and colleges have set up departments of public **** relations to train public relations personnel in different fields for society.

In terms of the characteristics of the discipline, public **** relations is not only a highly applied marginal discipline, in theory, it is a comprehensive, cross-cutting disciplines, involving disciplines such as sociology, philosophy, political science, economics, communication, management, marketing, ethics, psychology, etc., is based on communication and management of the establishment of the emerging disciplines.

Baidu Encyclopedia - Public **** Relations