The origin of Wahaha trademark

Wahaha, a huge beverage kingdom. At the beginning of its establishment, Zong Houqing spent a lot of time naming this nutritious oral liquid produced by his company, and even collected names in the society through the news media. Some people also took out marketing, psychology, communication, sociology, linguistics and other disciplines to demonstrate these names, and finally decided to be "Wahaha."

There are three reasons: first, it is easy to read and remember, and it is easy for children to accept. Second, it can vividly show the happy mood of children after they get Wahaha, and they are very optimistic and positive. Third, there is a widely circulated children's song called Wahaha, which is convenient for brand communication.

Hangzhou Wahaha Group Co., Ltd. was established in 1987, formerly known as the distribution department of school-run enterprises in Shangcheng District of Hangzhou. The company started with a loan of three people140,000 yuan, and has now developed into the largest and most profitable beverage enterprise in China. There are 58 bases and 150 branches in 29 provinces and cities across the country, with total assets of 30 billion yuan and 30,000 employees.

Over the past 32 years, the company has built first-class quality with first-class technology, first-class equipment and first-class service, with an accumulated investment of more than 654.38 billion yuan, and introduced more than 360 world-class automated production lines from the United States, France, Germany, Japan, Italy and other countries.

It mainly produces milk drinks, drinking water, carbonated drinks, juice drinks, tea drinks, health foods, canned foods, snack foods and other 8 categories 100 varieties of products.

Extended data

Zong, the chairman and general manager of the company and the representative of the 10th and 11th National People's Congress, won the National Model Worker, the May 1st Labor Medal and the National Outstanding Entrepreneur successively for his outstanding leadership and management ability.

China, a master of management, China Economic Person of the Year of CCTV in 2002, Yuan Gold Award in Enterprise Management, outstanding builder in Socialism with Chinese characteristics, and top list of China Economy 100, has influenced 60 people in China economy in 60 years. Zong himself obtained the American green card on 1999. This family's American green card has now been cancelled.

Baidu encyclopedia-Hangzhou Wahaha Group Co., Ltd.