How to integrate Hubei intangible cultural heritage traditional media with new media?

In terms of communication channels, this event is also a lot of highlights. There are not only traditional mass media such as TV stations, newspapers and magazines, but also online media such as Weibo, WeChat, small videos, webcasts, news clients and new media channels, forming an all-media matrix.

It is worth mentioning that in this activity, Beijing Time, Hubei Cloud, Yu Dou and other three media will conduct live webcasts, and at the same time visit and introduce the intangible "cultural code" to netizens. On the first day of the activity, Wang Xingyue, a reporter from Beijing time, gave three live broadcasts on lacquer art class of South-Central University for Nationalities, Han embroidery in Hanyang Jiangxinyuan and Gao Long, and netizens left messages one after another. Some netizens commented: "Beautiful China, crazy call for my China heritage!"