More and more people began to watch short plays. What impact will short plays have on traditional film and television dramas?

This is a behavioral addiction pattern caused by the fragmentation era. The word "fragmentation" is very common in the research literature of "postmodernism" in the 1980s, which originally meant that the whole thing was broken into many pieces. Nowadays, "fragmentation" has been applied in many different fields such as politics, economy, sociology and communication. The so-called fragmentation era refers to the era when it is fully utilized in a short time. This time is as short as ten seconds and as long as ten minutes. The complete time is decomposed into fragments by various classifications, which becomes its main feature. In the era of fragmentation, people understand the world through fast-food media and release pressure through fragmented entertainment.

But if it is implemented in the industry, will it have an impact? The impact is that producers need to spend more energy on content and have higher requirements for screenwriters. Short video has its advantages, its content is simple and direct, and it often climaxes. There may be three reversals in two minutes, which is very difficult to set, so many times some logic will be ignored for the effect. And there is more room for the audience to open their minds.

This year's hottest short play is the crooked mouth God of War series, which is characterized by directly giving the climax of the conflict and diluting the foreshadowing and ending. Compared with the long drama, it has a unique element that the audience's trial and error cost is low. If it's a long drama, especially a slow-paced drama, the audience has been chasing it for a while and found that it didn't attract them. If they don't get a good story, they will give up the play. At this time, the time before watching the drama is sunk cost.

The audience also has to pay the cost, and time is the most expensive cost. With the popularity of 996 today, how can so much time be wasted on plays that you can't enjoy after watching them? Therefore, network short plays, or short videos, have emerged. Not to mention, it accelerates the rhythm of the plot and directly gives the audience the coolest experience. Even if the rhythm is not well controlled, it will only take a few minutes, and the audience can afford the time.