How to expand jewelry sales and direct sales channels?

Direct store+franchise store+self-operated website. (High-end residential areas and properties cooperate to share sales and take the only channel)

Jewelry is a kind of expensive product, which is difficult to describe and complicated to verify. Therefore, physical sales are generally the main channel, and now online sales can also be carried out according to this feature in the Internet environment (it must be a self-operated website and it must be done on an authoritative platform. In this way, with the multi-enterprise audit of customers, you can feel at ease a lot. It is a self-operated website. Traffic and self-certification is a long process. At first, we can only choose some low-priced products for some consumption running-in to improve the online consumption experience. Then it can be verified by online regional sales staff (self-operated website) (mobile phone+ID number+sales staff id+ photo, the sales staff has ipad, does not take the real thing, mainly explains the product, and can purchase it on the mobile pos machine. In this way, there is also a sales personal data record in the background to count personal commission. ) let you experience the purchase service above delivery (this is the basic initial experience of direct selling). The purpose is to dispel the customer's doubts and improve the seller's acceptance of this method (in this process, the customer had better pay the deposit first and don't run around. This depends on the specific situation of implementation, and there is room for adjustment). Multi-channel resource integration, beauty shop+hairdressing shop+hotel+high-end community+gym +4s shop+high-end cafe, with only one purpose, integrating high-end crowd data. Then the rest of the work is the personal marketing of regional salesmen. He can reasonably distribute his own interests and these channels, and he should explain clearly to the sales staff to avoid overeating.