How to open a restaurant to attract customers?

Make full preparations for opening business and avoid the popular strategy of rushing to open business.

The most important thing in the popular management of restaurant catering is that the catering department should handle the relationship between high-grade dishes and low-priced dishes on the premise of profit. Ensure profit growth after reducing costs. Specifically, the implementation of bulk raw material procurement and processing leads to cost reduction and corresponding price reduction to increase competitiveness, thereby increasing customers, increasing turnover and ultimately increasing profits. Thus forming a virtuous circle, small profits but quick turnover and economies of scale.

1, control costs and reduce prices.

Many inexperienced operators, after finding a suitable store, are always eager to redecorate and start business immediately. However, if you want to run a restaurant for a long time, don't rush to open it. Be sure to make good preparations before opening, so as not to cause some unexpected things when opening. So, what exactly should we do before opening?

To open a restaurant, it goes without saying the location, orientation and decoration, and then it is the staff recruitment and training, handling all necessary licenses, determining dishes, printing menus, purchasing all kinds of items, establishing a perfect financial system such as ordering cash register, and so on. The preparation before the opening of the restaurant can be described as meticulous, but whatever it is, it can't be sloppy. If you rush to open a restaurant without adequate preparation, there will be unexpected mistakes and it is likely to make a mess of the opening order.

The recruitment of restaurant staff should not be sloppy. Each department should have a special person in charge, which requires division of labor and cooperation between people and clear responsibilities. Similarly, the waiter in the front desk is the same. Both the front office manager and the ordinary waiter should be clear about their responsibilities and perform their duties in their work. Of course, it also needs the cooperation of the front office and the kitchen, so that the employees of all departments of the restaurant can finally form a United and cooperative whole.

In addition, the purchase and storage of restaurants are also very important. Purchasing work should ensure raw materials, drinks, beverages, cigarettes, etc. That is, the demand of the restaurant is sufficient every day, and the purchasing work needs to be prepared before opening, so as to ensure the normal demand, establish a good relationship with suppliers and ensure timely replenishment when out of stock.

In short, we must do the relevant preparatory work before opening, so that we can take our time and become an instant hit when opening.

2. The quality of the dishes is guaranteed, and the taste should not be bland.

The front hall and the back kitchen are the most important parts of the restaurant. If you want to make a "good start" in a restaurant, the quality of the dishes is of course the most important. Customers come to restaurants to eat mainly because they want delicious food, so the quality of the food in restaurants is very important.

First of all, the quality of dishes requires fresh raw materials and high quality. Only good raw materials can ensure the taste and quality of finished dishes. On the basis of ensuring the quality of raw materials, there are many factors that can make restaurants get rave reviews, such as:

Quantity of food: Many times, the quantity of food in restaurants will give people a completely different feeling. Some customers think that the amount of food is relatively large and the food is affordable. Some customers think that although the amount of food is small, it is exquisite and the food is exquisite. So is the portion of this dish large or small? It depends on the location of the restaurant. Different positioning will certainly make different choices. If the restaurant is located around schools, factories and residential areas, it is best to have a large amount of food, which makes people feel worth eating; If the restaurant is located near the high-end business district or boutique office building, such a place will often receive business banquets or small gatherings of friends, so the amount of food need not be too large, but it must be exquisite, so as to avoid waste and improve the quality of the restaurant.

Taste: The taste of dishes can also be understood differently, either authentic, maintaining the authentic taste of traditional dishes, or more distinctive. This is the only one. There is no semicolon. If customers like it, they have to come again next time. It's important to create the specialties of your own restaurant. Successful specialties can not only attract repeat customers, but also make the restaurant famous. The company headquarters attaches great importance to the characteristics and tastes of dishes, and has carefully developed a series of special condiments, which can be provided to all customers. After use, it can not only highlight the style and characteristics of Nanfenbei, but also enrich and improve the taste of dishes and achieve fine products.

3. The service quality should be excellent, and mistakes should not be made in a hurry.

After talking about the kitchen, let's talk about the receptionist who deals directly with the guests. Waiters are the first impression of the restaurant to the guests, and their image will also represent the image of the whole restaurant. Therefore, the waiter should not only be warm and thoughtful to the guests, but also have the ability to control the order of the whole restaurant and do things calmly and orderly.

It is said that a restaurant opened and many residents around it went to join in. The scene was very lively. However, due to the inexperience of the waiters, many people crowded at the door and couldn't find the table. When guests order, they don't know much about the dishes in the restaurant, and the waiter doesn't recommend and introduce them properly, so the speed of ordering is very slow, which finally causes a backlog of ordering menus in the kitchen, which seriously affects the serving speed. Many customers waited for a long time without serving, and then turned away. The scene is quite chaotic. Because the restaurant was in a mess on the first day of opening, customers who ate or didn't eat the food complained one after another. This happened on the first day of opening, which made people around lose confidence. The business of the restaurant has not improved, and it was not long before it was transferred to others.

Through the above examples, we can see the important role of waiters, so it is necessary for restaurants to do a good job of training before opening, so that waiters can be familiar with the business and improve work efficiency and service quality.

It is very important to expand publicity, and the smell of wine is not afraid of the depth of the alley.

In many places, there are countless restaurants. Every day, new restaurants open and some poorly run restaurants close down. As a newly-opened primary restaurant, how to let more people know its name and attract more customers to eat is far from enough. Now, the smell of wine is overflowing and the alley is deep. Good wine needs to be sipped to be understood by more people. Fortunately, modern society provides us with various ways to promote ourselves, and we can easily let more people know about our newly opened restaurant.

Preferential activities are essential, and guests should pay close attention to them in the future.

It is common for restaurants to have discounts, such as discounts, coupons, drinks and so on. Although these methods are old-fashioned, they are still quite practical, with the aim of attracting repeat customers. At the beginning of the restaurant's opening, such preferential activities are necessary. It's not that customers are greedy and cheap, but that they are of the same quality. Why not spend less money? So these preferential activities are bound to attract many people to eat. After a period of familiarity and understanding, the restaurant has gradually stepped onto the right track and cultivated its own relatively stable customers, so it can gradually reduce the preferential degree and gradually increase its income.

5. Pay attention to the guest's feedback and correct the problems in time.

Customers are God, so restaurants should pay attention to customers' feedback or negative comments in time and correct the problems as soon as possible.

If the customer's opinions about the restaurant are directly reflected to the waiter, then the waiter should promptly reflect any opinions of the customer to the relevant person in charge in writing, and the relevant person in charge will arrange for coordination and settlement.

If the customer's feedback is written on the comment card or the restaurant's guest book, the person in charge of the restaurant should deal with it in time after seeing it, and record the results in the guest book, so that customers can see the restaurant's serious attitude towards the problem.