Four criteria of market segmentation

Market segmentation is to divide the whole market into different market segments to meet specific needs and preferences. The four criteria of market segmentation are geographical criteria, population criteria, behavioral criteria and psychological criteria. 1. Regional standard: divide the market according to geographical location, such as country, region, city or village. This standard takes into account the characteristics of different geographical regions, cultural differences and differences in market demand. 2. Demographic standard: Divide the market according to demographic data, such as age, gender, family income, education level, etc. This standard can help enterprises understand the characteristics and consumption behavior of target consumers, so as to customize products or services suitable for them. 3. Behavior standard: Divide the market according to consumers' buying behavior and consumption habits. This standard takes into account consumer preferences, brand loyalty, purchase frequency and other factors in order to formulate marketing strategies for different consumer groups. 4. Psychological standard: Divide the market according to consumers' psychological characteristics, needs and preferences. This standard pays attention to consumers' attitudes, values, hobbies and other factors in order to meet their emotional needs, establish emotional ties and conduct targeted marketing.