What are the consumption behaviors?

Consumer behavior is all the mental and physical activities of consumers when they look for, buy, use and evaluate goods and services to meet their needs.

Consumer behavior includes the following three aspects:

First of all, consumer behavior can be expressed as the activity of finding, selecting, buying, using and evaluating goods and services. These activities are means in themselves, and meeting the needs of consumers is the purpose;

Second, consumer behavior is a complicated process. In any case, any stage, even the most important purchase stage, cannot be equated with the whole process of consumer behavior. Consumer behavior must include psychological processes before, during and after purchase;

Third, consumers play different roles. In some cases, a person may only play one role; In another case, one person may play multiple roles.

The core problem of consumer behavior is the formation of consumers' purchasing motivation. According to the traditional explanation of behavioral school, some "visible actions" come from some stimuli. Generally, "SR" is used to indicate a certain behavior. S stands for some kind of stimulus and r stands for some kind of reaction. However, this traditional explanation is considered to be too simplistic. Many scholars emphasize that consumers' behavior tendency is the result of the interaction between various internal factors and external environment that determine and influence consumers. Therefore, we should systematically analyze the role of all relevant internal factors and external conditions.