Advantages and disadvantages of current cultural and creative products

First, the significance of cultural creative products to cultural development:

1. Effectively spread the culture of scenic spots.

Branding of cultural and creative products in scenic spots can effectively convey the spiritual and cultural connotation of scenic spots. The cultural spiritual connotation of scenic spots is the concentrated cultural embodiment of the values and management mode of colleges and universities. The branding of cultural and creative products concentrates on refining the cultural connotations of different branches from a visual perspective and expresses them in a unified way, which can reflect the cultural characteristics of scenic spots in a focused and hierarchical way, whether in scenic spots, inter-school communication or social communication.

2. Establish a good image of the scenic spot.

Branding cultural and creative products in scenic spots can establish a good image of colleges and universities, design visual styles, characteristic products and unique product forms with scenic spots, express college values, good academic atmosphere, artistic and cultural atmosphere and friendly scenic spot quality, and also continuously enhance the brand value of colleges and universities.

3. Wenchuang products are more systematic.

Based on the problems existing in the development of cultural and creative products in scenic spots, brand design can systematically develop and design different types of products. For example, cultural and creative products in scenic spots can be divided into different series, such as welcome season product series, scenic spot memorial series, publicity and exchange series and so on. It is both concise and organized.

We can also change the design expression of architectural modeling into systematic product modeling according to different emotional characteristics of different series, such as different century-old buildings, and apply flowers and geometric patterns on buildings as visual patterns to other related printed materials in scenic spots, which not only represents the image of scenic spots, but also has visual characteristics, forming visual systematization and stylization characteristics in the process of communication.

4. Marketing management of Wenchuang products

Branded cultural and creative products in scenic spots are beneficial to the centralized marketing management of scenic spots culture. Scenic spots can focus on display and publicity, build platforms, and promote them through official website, social platforms, digital media and other media. Due to the resource advantages of the scenic spot itself, we can also make use of the rich ecological resources and social platforms of the scenic spot to continuously develop and produce iterative creative products on the basis of branding.