Why domestic animation lacks innovation and tends to be single?

The lack of innovation in domestic animation tends to be single because China's animation works are always too conservative in production concept. An anime fan thinks that some of China's anime works sometimes emphasize educational significance too much, just like an old pedant, and there is no entertainment element in the comic works themselves. At present, many animation works in China are pirated, and the story is dull and tasteless, lacking creative works, and many works change their heads without changing the plot. The domestic cartoon image is not cute and lacks the sense of humor and exaggeration. Anime stories are old-fashioned, childish and preaching, lacking independent innovation. The cartoon characters are sketchy, mediocre and even offensive, and have no aesthetic feeling. These old problems that have plagued the animation industry in China for many years have not changed much. Therefore, in people's minds, comic world does not have the concept of Made in China.

the restriction of ideas and industrial policies is also an important reason. In essence, the animation industry is a kind of cultural and entertainment industry, and the main consumer groups are only teenagers. Most animation production and broadcasting enterprises have not seized the industrial opportunities brought by the international trend of adult animation industry, and have not taken adults as target consumers to create animation products suitable for adults, which greatly restricts the improvement of purchasing power, which is reflected in the lack of advertising in the broadcasting link.

the painting style is not novel enough. As long as you watch a few episodes, you will find that China's painting style is far less than that of Japanese. The theme is not innovative enough. In a sense, the themes of China's animation are mostly selected from ancient myths. At first, they are interesting, but over time they will lose their freshness. However, many Japanese animation themes are illusory, giving people a sense of expectation. Age problem. It seems that the age of China animation is relatively small, while Japanese animation is of all ages. Doraemon, for example, is all age-oriented. Up to now, many people know this cartoon even if they haven't seen it.