What is the profession of public relations

Public relations is specializing in public **** relations of the profession, mainly to help enterprises to operate image, coordination of the interests of all parties, as well as for the public communication, generally large enterprises have a public relations department, if the enterprise once a major public opinion crisis, the public relations department will come out to solve these problems.

The original meaning of PR is "public relations", and the core function is "communication". In the traditional media era, PR is more about presenting what you want to express to the public, and telling the public how good the brand is and how good the product is. And this kind of expression is different from the point of communication is not two-way, and can not produce interaction. But in today's new media age, all media can be socialized, and two-way communication has become a hard attribute of all media, and the utility of PR can be enlarged to a new height.

At the same time, in the traditional PR era, PR is more centered around the traditional four major media to carry out PR activities, such as organizing an event, but then entered the new media era, PR is to enter a real sense of "mass PR" era.