Talk about the logic of GA work in large domestic Internet companies

Noun explanation - GA: government affairs.

Most of the Internet companies in China, especially mobile Internet companies, were basically developed initially in areas not directly touched by the government and policies. As a result, government relations were largely a low priority for most early stage companies in the Internet industry. (As an aside, in an industry where government and policy are probably the most permissive of entrants, the vast majority of entrepreneurs need to be more concerned about their potential competition or partnership with giant companies like Tencent and Ali, or, to some extent, think of Tencent and Ali as playing the role of gravitational force in China's Internet industry similar to what the government has done in the traditional business world.)

Once these companies reach a certain size, their influence begins to spread to a wider audience, and government relations-related efforts begin to come to the forefront. In reality, the vast majority of Internet companies that start government relations work do so in a responsive manner for some reason. And then as the related business gradually rich, gradually constitute some system.

Even so, there is still relatively little discussion about the logic of GA work in large domestic Internet companies. On the one hand, because the sample size of large companies is not large, GA work to do a relatively good point there are only a few. There are even some quasi-giant companies whose GA work is still in the state of firefighters, far from logical organization and system construction. On the other hand, it is also because part of the company's GA-related work is not very much on the stage, there are some means only appropriate to do should not be said, the best boredom.

In the know-how can be searched on the Internet company GA work related information, more typical like 91 financial public **** Ministry of Affairs Director Luo Biao this "understanding of the Internet company's work in government affairs", mentioned the Internet company's GA work, the core is to escort the enterprise, the main function is the government docking, policy research, policy impact, crisis response, government-enterprise cooperation. These are more traditional GA work categories. However, when it comes to Internet companies that have a relatively large social impact, there are actually more issues to think about.

At the end of the year, the State Internet Information Office directed the Beijing Municipal Internet Information Office to interview Phoenix News and other companies, and ordered some of their businesses to stop operating and rectify the incident, for example, Luo Biao gave the following countermeasures in his commentary: first, politically correct, political, and the overall situation; second, compliant operation, according to the law, to obtain the appropriate qualification licenses; third, the channel is open, and take the initiative to communicate with the relevant regulatory authorities, healthy interaction; fourth, assume responsibility for the operation, and obtain the appropriate qualification license; third, the channel is open, and take the initiative to communicate with the relevant regulatory authorities. The fourth is to take responsibility, for example, like Jack Ma proposed to invest 10 billion in the next five years to carry out precision poverty alleviation, expressing as the market and policy dividends to enjoy the awareness of social responsibility, taking into account the enhancement of the brand image and the interface between government and enterprise communication. These proposals are also some common practices in the government affairs departments of major companies in the Internet industry, and are relatively representative.

In my opinion, it is this seemingly 'escorting the enterprise' way of thinking that prevents major Internet companies from doing a better job of GA. In fact, to do a good job of GA for Internet companies, it may be more important to refer to Elon Musk's frequent talk about the 'firstness principle' and start with what the government is mainly concerned about. Only by incorporating the government's concerns into the optimization process of the main business, as one of the goals of the business rollout, and exploring the organic unity of the enterprise's business goals and government affairs goals, can we really do a good job of GA work.

For Internet companies, they may be able to grow wildly in the early days, but after reaching a certain volume, their products and services generate more and more social impacts, which will inevitably bring the attention of the government. In China, as an Internet company, once the government started to pay attention, it is impossible to start business without the influence of the government and policies, even as powerful as Google and Facebook can not violate this point. So, what is the government's main concern? For companies in different regions, industries, and business forms, the government's concerns are usually different, and so the best place for each of the big Internet companies to land their GA efforts will be different.

Taking Alibaba as an example, due to the huge volume of its business, involving hundreds of millions of consumer rights and interests, the State Administration for Industry and Commerce (SAIC) requires that the first thing it must protect is the protection of the rights and interests of consumers trading on the platform. Then, Alibaba's idea and standard of doing a good job of GA work should not be to avoid the exposure of cases of consumers' rights and interests being infringed upon on Alibaba's platform by doing a good job of communicating with the government and other matters, but rather to minimize the possibility of infringement of consumers' rights and interests through the optimization of the business process. For example, Alibaba's anti-counterfeiting efforts are essentially positioning anti-counterfeiting as a 'consistent goal for business and GA' to drive a better experience for users on the platform.

It's possible that Alibaba's anti-counterfeiting example is closer to most people's common sense, leading people to fail to see the necessity of needing to specifically incorporate GA concerns into business optimization. Let's look at another example.

As we all know, DDT is also a company that is very much affected by policy. The online car license used to be the hottest topic in the whole industry for some time. However, if you think about the license issue purely from the perspective of compliance, you may not be able to find a breakthrough in GA work at all.

In fact, a more effective breakthrough should come from two levels:

First, the central government level, the State Council and the Ministry of Transportation to encourage innovation in the industry, but hope that these innovations can be better combined with the government's policy demands. In this regard, there are two points that are of particular concern to the government, one is production safety, and the other is the elimination of outdated production capacity brought about by the re-employment of the resettlement.

For the travel industry, safe production means a lower million-kilometer accident rate and casualty rate, so how to reduce these two indicators through technological means and platform operation, and combine them with the optimization of the main business process, becomes an important issue to be thought of and solved by GA work. In this regard, through a series of safety control work on the ground, which can not only enhance the passenger experience, but also reduce the accident and casualty rate, naturally constitutes a priority issue for GA work;

In terms of re-employment placement, the number of drivers placed and the scale of income gained by the drivers on the platform is the hard truth, so the issue GA needs to consider is how to make business optimization for the placement of more overcapacity industry personnel to make business optimization. Therefore, in a part of the elimination of backward production capacity is more aggressive, bringing more workers re-employment problems, driver acquisition and re-employment placement process synergies, constitutes an important grasp of the work of the GA.

Second, at the local government level, the main concerns of the provincial and municipal transportation port are urban traffic congestion and the transformation and upgrading of the cab industry. Therefore, it is the carpooling program and the integration program of cabs and online taxis that are the most important GA handholds.

Referring to such an example, if we look at the GA work of media and content distribution platforms such as Phoenix News, we will find that it is very difficult to do a good job of GA in depth by relying only on the "headache and footache" approach of "political correctness", "compliant operation", "smooth channels", and "responsibility". Fundamentally, it is still necessary to think about the concerns of the government departments that interface with the business field of the enterprise, and directly realize the unity of business optimization and government departments' concerns in the main business process in order to really do a good job in GA. Specifically, the current content distribution platform is still positioned as a media by the government and regulators, and managed by the Internet Information Office. Therefore, the first thing that enterprises need to pay attention to is still the main goal of all levels of the Internet Information Office and its higher departments, the content distribution in order to obtain more user time and the regulatory agencies hope to create a good network public opinion atmosphere agree, in order to fundamentally lay a good foundation for the work of GA.

For major Internet companies in China, only by aligning the social and commercial value created by their main business with the areas of concern and goals of the relevant government departments, and by y integrating them, and optimizing or even transforming their main business processes on this basis, can they really do a good job of GA and win the company's longer-term development.