Traditional Culture Encyclopedia - Traditional customs - What is Cao County on the Internet?
What is Cao County on the Internet?
Before that, many people probably didn't know there was a Cao county, because now there is a big V in Weibo that always refers to North Korea with Cao county. Therefore, many people think that Cao County is an empty finger, but it actually exists.
1. Why is Cao County on fire?
Cao County is a county under the jurisdiction of Heze, Shandong Province. Why has it suddenly become popular recently? One of the most direct reasons is that the last short video blogger of Tik Tok was from Cao Xian County, Heze City. The young man is fat and strong, and has no cultural appearance. He wears a big gold chain and looks like a triad. His image is very unique. In the video, he likes to shout slogans such as "Niubi 666, my baby" in exaggerated language.
After shouting for a long time, netizens teased the posts, and the combination appeared: "I would rather have a bed in Cao Xian than a suite in Shanghai", "Going north to Cao Shang" and "Shandong can't lose Cao Xian, just like the West can't lose Jerusalem" ... In this way, a ruined video and a bunch of embarrassing posts made Cao Xian inexplicably angry.
Second, the current actual situation of Cao County
Of course, the fire in Cao Xian County and the shouting in the video are only the most direct reasons. The fundamental reason is that there is a unique regional industry behind Cao Xian County, which is developing well. Before the fire in Cao Xian County, there was a legend in the Jianghu that Cao Xian contracted the Japanese "behind the scenes".
This statement is correct. Cao Xian does have three major industries: first, it provides coffins for 90% of the Japanese market, and China's market accounts for about 6% or 70%; The other is to develop the corresponding industrial extension and produce shroud on the basis of making coffins; Another is the production of Chinese 1/3 Hanfu. The Hanfu on Taobao is basically provided by Cao County.
Among them, Cao County was most impressed by providing coffins to Japan.
An ordinary county in China can meet the international standards and contract 90% of Japanese coffins. There must be something in between. From the analysis, these two seemingly unrelated markets can only be docked if several conditions are met. First, there is market demand in Japan; second, Cao Xian has its own wood resources and traditional wood processing technology to meet Japan's demand; third, special opportunities promote the docking of the two.
Let's talk about Japanese funeral habits, which is the market demand. Different from the funeral custom in China, there is a Japanese custom that "the deceased must be cremated with the coffin", which requires the coffin to be light and flammable.
In Japan, where natural resources are scarce, it costs about 2 million yen to buy a flammable and lightweight paulownia coffin, which is basically a luxury.
It is precisely because of the social changes in Japan in the last century that Japan turned its purchasing eyes to China. In 1980s, the problem of aging population in Japan became more and more serious, and the domestic labor cost was also increasing, which forced some processing industries in Japan to move abroad. Naturally, neighboring China became one of the Japanese choices.
In 2000, Japan had just finished its rapid economic growth, and the profits of coffin factories were declining day by day, but the wages of coffin sculptors were still as high as 8,900 yuan per day, which overwhelmed the manufacturers.
The coffin from Cao Xian County, Shandong Province, China was only half price, and the woodcarver with daily salary 10 yuan was able to take orders, which undoubtedly became the best cost-effective choice for the Japanese.
Of course, there are more than 2,800 counties in China. Why is there only Caoxian docking? This involves the advantages of Cao county itself.
As the most populous county in Shandong Province, Cao County has the advantages of intensive labor force and few migrant workers in the early stage of opening up.
Tung wood is light, flammable and not easily deformed. It is an excellent material for making coffins. This kind of tree can be seen everywhere in Cao County. Thus solving the problem of raw materials for making coffins. To make a good coffin, you need to know how to make a coffin, which Cao County people deserve. In Cao County, Shandong Province, since the Ming and Qing Dynasties, traditional wood products trade has appeared. There are many old craftsmen who are proficient in carpentry among the people. Their skills have been handed down from generation to generation, and their skills are naturally profound. Cao Xian is now the capital of wood arts in China. Woodcarving has a long history and diverse styles, and has long been an intangible cultural heritage in Shandong.
As a result, Cao Xian coffin gradually opened the Japanese market with its low price and exquisite skills. In addition, many people engaged in coffin business have special personnel to study Japanese customs and preferences, which has been widely recognized by the Japanese. In the end, Cao County took the lead in the Japanese coffin market.
With natural conditions, technical expertise and the support of the existing government, wood products industry has become the mainstream industry in Cao County. As early as the 1980s, Zhuangzhai Town under Cao County was a famous "coffin town", with nearly 2,000 enterprises of all kinds, most of which were wood processing enterprises, and more than 5,000 individual forest workers, including many coffin manufacturers.
If, as some people have questioned, there are accidental factors in Caoxian's occupation of the Japanese coffin market, then it is proof of its strength that Caoxian first won the performance clothing market in China and then the Hanfu market.
Cao county is not the darling of heaven, and every market is won by ourselves. Liang Huimin, the county magistrate, said that Cao County is currently the largest clothing base in the country, but the original clothing was handmade and sold by one family. After becoming famous, with the development of e-commerce, fingers can sell things online.
During the epidemic period, when the clothing market was greatly impacted, Cao County quickly turned losses into profits, tried to save itself, turned to produce Hanfu, and then won the Hanfu market, which was the embodiment of its viability.
Now Hanfu has become a favorite dress for many young people, and traveling in Hanfu has even become a fashion trend. Cao Xian naturally won't miss this good opportunity. After the performance clothing was affected, Cao Xian took advantage of its original advantages and turned to produce Hanfu. Now the production of Hanfu in Cao Xian County is also the largest in China, integrating design, manufacturing and sales.
It can be seen that the success of Cao Xian County is not accidental, it can get out of the rising market in the case of epidemic situation.
Caoxian County is located in the southwest of Shandong Province. Why is there such an advanced consciousness?
Liang Huimin, the county magistrate, believes that this has a lot to do with their keen and rapid contact with new things and their internet thinking. E-commerce in Cao Xian started relatively early, starting from 1997, which boosted the development of Cao Xian at that time. Now Cao county is the second largest Taobao village cluster in China, and the e-commerce industry has a strong development momentum. There are 300,000 people involved in the e-commerce industry in Cao County. There is also a big market town in Cao county, which is the first Taobao town to completely cover Taobao village and ranks among the top ten "Taobao village clusters" in China.
Since 2020, the epidemic has also dealt a great blow to e-commerce in Cao County. In order to promote industrial transformation and make the people live better, Liang Huimin, the county magistrate, went into battle directly to make a live broadcast, and sold 3,000 pieces of Hanfu in the first live broadcast.
The short video of Cao County is also booming, and the short video of "Cao County Niubi 666", which made Cao County a hit, is also one of the achievements of "Internet thinking".
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