Soft Text Marketing —— Brand promotion that subverts the relationship between traditional brands and consumers

As part of your marketing strategy, you may have tried everything to increase your outreach activities. Such as pop-up advertisements, TV advertisements and other advertising information. However, do you feel that the sales conversion is limited? Because now is the Internet age, everything is spread through the Internet, and the number of views of traditional TV advertisements is already very low. In fact, the solution is to build a comprehensive internet marketing strategy. Traditional online marketing often focuses on promoting how good their products are to potential customers and consumers, but the constant barrage of advertisements leads to audience fatigue, and consumers are neither sensitive nor trusting these marketing information now. Coupled with the popularity of advertising interception technology, in today's skeptical world, marketers are facing serious obstacles in spreading business information. From "Don't call" to plug-ins of advertisement interceptors, consumers are getting better and better at blocking advertisements online. Therefore, your marketing should adapt to and reopen new strategies, and enter soft text marketing-a brand-new brand promotion method that subverts the relationship between traditional brands and consumers. In this marketing method, marketers no longer contact buyers, but instead focus on customer-centered activities and publicity, which focus on attracting interested potential customers. How to increase business profits through soft text marketing is something that every enterprise wants to know. In this article, 178 Bian Xiao will tell you how to increase business profits and brand awareness through soft text marketing. The perceived value of soft text marketing stems from its many functional advantages for marketers. In addition to better realizing the main goal of consumers' interest, the soft text marketing strategy also gives priority to building high-quality content related to brands. This will help to establish a stronger and more lasting customer relationship based on the effective combination of trust and sustainable interests. Soft-text marketing emphasizes content dissemination through soft-text articles, news media and videos, maintaining your own social media and self-media channels, attracting interested potential customers and reminding consumers to pay attention to your latest products. Traditional marketing often uses expensive advertisements to convey brand information. The cost of TV advertisements and public outdoor exhibitions may be as high as tens of thousands of yuan, and SMEs simply do not need this promotion channel. Soft-text marketing requires low cost, and some media can publish it even for tens of dollars. Some media platforms can directly publish publicity by registering themselves, thus avoiding the high publishing cost. Compared with advertising, the cost of soft text marketing is more affordable. As the saying goes, "time is money", soft text marketing can greatly reduce the time of marketing start-up. It can save valuable time in making phone calls or distributing leaflets, and can be used to implement more effective promotion strategies. In short, soft text marketing is the best choice for small and medium-sized enterprises, because it can improve productivity and reduce costs, but it can still reach the required audience. Finally, what Bian Xiao wants to say is that the soft text marketing strategy is beneficial, which essentially encourages brands to create more personalized images. Compared with traditional marketing, which is ruthlessly rejected, inbound soft text marketing will interact with consumers in a way that stimulates readers' interest and produces transformation. The potential customers who interact with brand soft text marketing usually belong to the target audience who are curious about their products, services or contents. Therefore, enterprises must establish real relationships with these potential customers, and the cheapest and most effective way to establish relationships is soft text marketing.