Traditional Culture Encyclopedia - Traditional customs - What is not a cross-border e-commerce pricing strategy?
What is not a cross-border e-commerce pricing strategy?
Cross-border electronic commerce's pricing strategies include customer value-based pricing, cost-based pricing, competition-based pricing, product portfolio pricing and psychological pricing. These strategies consider different market, consumer demand, competitive environment and other factors to determine the pricing strategy. However, pricing based on market supply and demand is not a common pricing strategy for cross-border e-commerce. This pricing method is more related to the traditional physical retail market, and the price is determined by the balance of market supply and demand, while cross-border e-commerce pays more attention to the competition and positioning of the global market, so it is more common to adopt other pricing strategies.
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