Nantong City, the urban area of outdoor advertising facilities and store bidding signage facilities set up management measures

I, "measures (draft)" the development of the background and necessity

Outdoor advertising and store signage facilities is the city's image of the display window, the level of urban management signs, urban environmental protection and public **** safety important content. In recent years, in accordance with the municipal party committee and municipal government strict control of the overall requirements of the city management department to actively carry out outdoor advertising and store bidding sign special rectification, the central city of high column ads have been demolished, outdoor advertising and store bidding sign order effectively improved. With the development of the service industry, outdoor advertising and store signage facilities, the number and type of gradually increased, due to the lack of management norms and standards, illegal setup, irregular setup of the situation exists to varying degrees, the individual areas of outdoor advertising and store signage messy and poor, the safety of the facilities there is a risk of hidden dangers, the urban management of urban management needs to focus on solving the problem. At the same time, the urban areas to promote urban management and law enforcement system reform, outdoor advertising facilities set up approval authority decentralized, store bidding signage facilities management adjustments, urban management department responsibilities and articulation with related departments need to be further clarified. In order to consolidate the results of remediation, fill the system deficiencies, rationalize the management responsibilities, and strengthen the daily supervision, it is necessary to strengthen the management of outdoor advertising and store signage facilities through the form of regulations to provide institutional support. Second, "approach (draft)" the development of the process and the basis

Last year, the City Urban Management Bureau organization to carry out preliminary research to form the preliminary results. Since the first quarter of this year, the municipal legal system office early intervention in the manuscript of the research and revision, and outdoor advertising and store bidding sign facilities set up the basic concepts, division of responsibilities, administrative licensing, management of key issues such as articulation, consulting the city's transportation, water conservancy, planning, administrative approval and other departments of the views of the municipal government in May, the executive meeting of the city government to finalize the regulations to develop the plan, the municipal legal system office and the municipal urban management bureau to strengthen the docking, the drafting of "Measures (Draft)", and "Measures (Draft)", and "Measures (Draft)". Measures (Draft)", and organized a legislative forum to listen to the views of NPC deputies, CPPCC members, advertising enterprises, merchants, grass-roots law enforcement units and other aspects of the government portal and the government legal system website to openly solicit the views of the community, and to seek in writing the views of the relevant municipal departments and the municipal government's legal adviser. The municipal government leaders in charge listened to the report on the drafting of the Measures, and studied the difficult problems in the management. The main leaders of the municipal government attached great importance to the development of the Measures, and made specific comments on the relevant systems and provisions. After further modification and improvement, the "Measures (Draft)" was formed and submitted to the meeting for consideration.

"Measures (Draft)" drafted on the basis of the "Advertising Law", "Jiangsu Provincial Advertising Regulations", "Jiangsu Provincial Cityscape and Environmental Health Management Regulations", "Jiangsu Provincial Urban Appearance Standards", with reference to Shanghai, Xiamen, Hefei, Weihai and other cities in the legislative experience. Third, the description of the issue

(a) on the basic concepts. In order to reflect the different management requirements, to facilitate the law enforcement agencies, the relative grasp of the identification, "Measures (Draft)" will be outdoor advertising facilities and store bidding sign facilities are defined separately. According to the content of the facilities display, outdoor advertising facilities directly or indirectly introduce goods, services or public welfare content, store bidding signage facilities indicate the name of the unit or merchant, font size, trade names and logos.

(ii) on the division of responsibilities. According to the provisions of the previous law, "Measures (Draft)" clear urban management, transportation, water conservancy department of outdoor advertising facilities set up management responsibilities, clear urban management department of the store signage facilities set up management responsibilities. From the perspective of strengthening the management of cityscape, unified planning and application of the city's urban management department of outdoor advertising and store bidding signage facilities set up the function of comprehensive coordination.

(C) on outdoor advertising facilities set up management. First, strengthen the planning and control, play outdoor advertising facilities set up special planning and control of the detailed planning of the guiding function. Clearly planned distribution of public **** position of large outdoor advertising facilities, into the urban public **** resource management, the government to determine the construction of the main body, the implementation of franchising. Secondly, it is clear that ten aspects of the prohibition of setting up the situation, reiterating the central city prohibit the setting of high column advertising, and electronic display screen set up specific requirements. Third, it optimizes administrative licensing, implements the State Council to promote the separation of licenses and certificates, and cleans up the requirements of proof matters, and further simplifies the application materials. Fourth, strengthening the management of public **** interest, including the removal of compensation, commercial advertising facilities for the public good.

(D) on the store bidding sign facilities set management. Conform to the "management and service" reform trend, change the original store bidding signage facilities set up to implement the administrative license management, to administrative guidance and supervision after the event. The city management department to develop and publish the store bidding signage facilities set up guidelines for the parties to query the use of facilitation; strengthen the administrative guidance and technical services, in line with the set up of the requirements for registration and publicity.

(E) on departmental collaboration mechanism. First, the traffic, water conservancy departments in the handling of permits to seek the views of the urban management department. Second, outdoor advertising facilities set up involving traffic safety, green landscape, light noise pollution, the licensing department according to the actual need to consult the public security, gardening, environmental protection and other departments. Third, new buildings set up outdoor advertising and store bidding sign facilities, into the planning and design program synchronized design, planning, urban management, administrative approval and other departments to implement joint review.

(F) on the daily supervision measures. First, clear outdoor advertising and store signage facilities owners and the right to use the main responsibility for safety management, while requiring the licensing department to strengthen safety supervision. Second, the owner or the right to use the owner in accordance with urban appearance standards, do a good job of outdoor advertising facilities and store signage facilities for maintenance and renewal. Third, the city management department is required to establish an inspection mechanism and management information system to achieve effective inter-departmental linkage as well as administrative licensing, day-to-day supervision of the convergence of violations and adverse records into the outdoor advertising integrity management system.