How to do soft text marketing is easier to drain soft text marketing promotion skills.

A. Cause * * * sound

A good soft article often causes readers' buzz, whether from personal experience or inner feelings. If it can arouse the buzz of readers, we will feel something. Then this is a good soft article. It is better to let readers sing effectively on the basis of gorgeous.

2. Solve the pain points of users and meet the needs of users.

If a soft article doesn't mean anything to the reader, then no matter how vivid it is, it won't help much. Only by planning and writing according to users' pain points and providing effective help content for readers can the function and effect of soft writing be improved.

3. Readability and easy understanding

If the soft article is full of technical terms, then it is a professional academic article that ordinary users can't understand at all, so such an article is of little significance, not only unattractive to users, but also invalid.

4. The combination of story preparation and advertising

Don't go straight to brand products from the beginning, especially story-based soft articles. Make some preparations first, create a little suspense and tension, guide readers to keep reading, let them unconsciously enter the core content of the story, and then naturally implant advertising information in the content, so as to achieve the effect of publicity.

5. Choose an attractive title.

Whether a soft article looks good or not, let's look at the title first. Whether the title is attractive or not is very important, especially for online soft articles. Without an attractive title, there is no click-through rate. Therefore, from the perspective of soft writing, how to write a good soft title is the most important link. Only by understanding the characteristics of human nature and grasping people's curiosity can we write a good headline that attracts attention.

Whether the average user reads the title of the article accounts for 70% of the decision. Of course, the title can also be overhead, otherwise the content is empty, which will be counterproductive. At the same time, we should pay attention to the easy-to-understand title.