Industry analysis and data report of Chinese jewelry market

—— The following data and analysis are all from the Forecast and Analysis Report on Consumer Demand and Market Competition Investment of China's Jewelry Industry by Prospective Industry Research Institute.

At present, China's jewelry market has formed a three-legged competition situation among mainland brands, Hong Kong brands and foreign brand jewelry enterprises. Whether in the global or Chinese jewelry industry, the competition pattern is extremely scattered.

The global jewelry industry is highly fragmented.

According to Euromonitor data, the global jewelry market reached $356.4 billion in 20 18, up 4% year-on-year, and the compound annual growth rate from 2004 to 20 18 reached 6. 18%. In 20 19, the global jewelry market was about $323.9 billion. 20 19 The global jewelry industry reduced production, mainly due to the international situation and limited jewelry trade.

The global jewelry market is highly dispersed, with low concentration and fierce competition. According to Euromonitor data, in 20 17 years, the global jewelry group enterprise CR5 was 8.5%, and CR 10 was only 12%. The global jewelry brand CR5 is 8. 1%, and CR 10 is only 1 1.3%. The top three jewelry companies in the world are Chow Tai Fook, Richemont Group and Lao Fengxiang. It is estimated that in 20 19 years, the global jewelry brand CR5 will be 7.6%, and CR 10 will be1.2%. For jewelry enterprises, CR5 is 8. 1%, and CR 10 is1/0/.6%.

Chow Tai Fook is the head of domestic jewelry.

Among international jewelry brands, Cartier and Tiffany &; Co) and Swarovski have higher market share in Chinese mainland than other international brands. Cartier has the highest market share; 20 15, Tiffany overtook Swarovski; In 20 19, swarovski tied Tiffany again.

Among mainland and Hong Kong-owned brands, Chow Tai Fook has always been ahead in the mainland market, and it was overtaken by Lao Fengxiang in 20 14. In 20 15, Chow Tai Fook once again returned to the first position in the industry, and maintained it until 20 19.

In recent years, the supply stores of Chinese jewelry enterprises have been increasing. By the end of 20 19, Zhou Dasheng had the largest number of stores in China, 4011; Followed by Lao Fengxiang, with 3,893 stores; Chow Tai Fook, Leofoo and Yuyuan Garden have 3,699 stores, 3,070 stores and 2,759 stores respectively.