What are the criteria for market segmentation?

1, measurability: refers to the criteria and variables used for market segmentation and the segmented market can be identified and measured, that is, there are obvious differences and reasonable ranges;

2. Accessibility: refers to the fact that an enterprise can enter the selected market part and carry out effective promotion and distribution, which is actually to consider the feasibility of marketing activities;

3. Profitability: It means that the market segment should be large enough for the enterprise to have sufficient profitability, so that it is worthwhile for the enterprise to design marketing plans for it, so as to successfully achieve its marketing objectives and have the potential for expansion, so as to ensure that it can obtain ideal economic benefits and social service benefits as planned.