Emblem of London Olympic Games

On June 4th, 2007, the new emblem was announced at 1 1: 30 London time. The new emblem has no local traditional signs or colors at all, and the colors are different. The emblem of the London Olympic Games is a deformation of the four numbers "20 12", and different diagonal squares are combined into an irregular figure. Designer Wolff Ollins said that the logo was designed to attract young people and changed the tradition that the Olympic logo tended to show the face of the city.

The emblem takes the number "20 12" as the main body, including the Olympic rings and the English word London, to express the idea of the 20 12 London Summer Olympic Games-"London 20 12 Olympic Games will be the Olympic Games for all, and 20 12 Olympic Games will be the Olympic Games for all."

BOCOG said that the emblem embodies the Olympic spirit and encourages everyone to participate in the Olympic Games, not only as spectators and volunteers, but also in many aspects such as culture.

Sebastian coe, president of the London Olympic Organizing Committee, said that the London Olympic Games will be the Olympic Games for all, and it will be "20 12" for all. International Olympic Committee President Rogge said that this is a very creative symbol, which captures the core idea of London 20 12 Olympic Games, that is, to inspire young people all over the world through sports and Olympic values.