Corporate Culture of Guangdong Xindadi Biotechnology Co., Ltd.

Under the guidance of Scientific Outlook on Development, Guangdong Xindadi Biotechnology Co., Ltd. strives to explore new ways of agricultural development in mountainous areas. Relying on the traditional advantages of planting camellia oleifera in Meizhou mountainous area for a long time, the camellia oleifera industry system has been established, and the development strategy of "five combinations", "four bases", "three measures" and "one goal" (referred to as "543 1" strategy) has been formed. 1, integrating production, appreciation and culture. Without the appreciation and culture of production, there will be no future, and the production does not pay attention to the appreciation and culture at the same time, which stifles the multiple value characteristics of camellia oleifera industry. Based on this guiding ideology, the company has built a Camellia Cultural Park named "Mantuo Garden", which contains more than 400 kinds of precious Camellia, as well as poems, couplets, inscriptions, pavilions and pavilions that express Camellia culture. Mantuo Villa is the core part of sightseeing and tourism. Camellia viewing and Camellia culture will show superb brand wisdom and brand effect.

2. Combination of production, learning and research. The company cooperates with South China Agricultural University, Sun Yat-sen University and Guangdong Academy of Agricultural Sciences to develop camellia oil refining technology and camellia oil series products. The company also cooperated with Sun Yat-sen University to build a conservation base of Camellia oleifera germplasm resources covering an area of 100 mu, and gradually formed the largest camellia oleifera germplasm resource garden in China, providing resource services for scientific research and production.

3. Combination of traditional technology and modern technology. The establishment of Camellia oleifera industry benefited from the tradition of planting Camellia oleifera in Meizhou and squeezing oil by hand, but in order to make Camellia oleifera industry have a greater leap, we must also plug in the wings of modern technology. The "Camellia Oil Refining Technology" developed by the company has filled the gap in Guangdong Province and won the national invention patent. "Tea saponin production technology" was searched by Guangdong Institute of Science and Technology Information, but the same technical characteristics were not found in China. At present, the company has five national invention patents and design patents.

4. Combination of companies, bases and farmers. The company adopts the business model of "company+base+farmers", which makes thousands of households become participants in the camellia oleifera industry and drives more than 5,000 farmers in the city to plant more than 84,000 mu of camellia oleifera. Driven by the radiation of this project, it is estimated that 500,000 mu of Camellia oleifera can be planted in the whole city within 10 year, with an output value of more than 654,380+0 billion yuan, which will benefit tens of thousands of farmers.

5. Combination of seedling raising, planting and processing. Whoever grasps the initiative of resources will grasp the initiative of production development. Xindadi Company insists on the idea of combining seedling, planting and processing, which is actually to find and master the combination point of resource cultivation and resource consumption, that is, to grasp the balance point of resource development and production development. The company has built a breeding base of 3 million camellia oleifera seedlings with annual seedling emergence, which provides conditions for the development of camellia oleifera industry in the city; The tea seeds produced by the company's construction of 10,000 mu of camellia oleifera forest have become a powerful resource support for the development of production. The company uses modern technology to comprehensively develop and apply by-products such as deep processing of camellia oleifera and oil residue, and build the only camellia oleifera industrial park in Guangdong. In this industrial park, there are four interdependent and mutually supportive industrial bases:

1, the conservation and breeding base of germplasm resources of improved camellia oleifera seedlings;

2. Camellia oleifera planting base;

3. Deep processing base;

4. Sightseeing and tourism base.

These four bases will form an industrial chain with the value chain as the core, which has both industrial width and thickness and more industrial depth. 1, scale improves efficiency. Under the premise of following the development law, the company will promote the growth of benefits with the expansion of production scale. First, continuously expand the scale of resource cultivation and firmly grasp the initiative of resources. The second is to continuously expand the scale of production, including the scale of basic industries, the scale of main industries and the scale of deep processing industries.

2, the level of science and technology. Strengthen independent innovation and technology research and development, and run through all aspects of Camellia oleifera industry, and constantly improve the level of resource cultivation, collation, deep processing and development strategy.

3. Cultural tree image. We will make every effort to promote the development of corporate culture in the new land and shape the corporate image of the new land in a multi-level and three-dimensional manner. First, create camellia culture, camellia culture, and establish the image of camellia industry; The second is to build brand culture and establish brand image; The third is to build management culture and establish a team image; The fourth is to build a comprehensive culture and establish the overall image of the enterprise. Strive to build the company into a leading enterprise in the technology-based camellia oleifera industry integrating production, scientific research, appreciation and culture.

Six "New Earth Spirits"

Do more practical things and only seek practical results.

The spirit of struggle that is not afraid of difficulties and tenacious struggle.

Scientific spirit of putting science and technology first and law first.

Innovative spirit of continuous exploration and development.

Quality is the foundation, and culture is the humanistic spirit of promoting learning

Moral spirit of developing enterprises and benefiting society

The company's "36-character training"

Recognize the concept, practice the system and do your duty.

You are the best in performing your duties.

Happy sharing, gratitude, gratitude, faith, persistence