How to write a clothing business plan

Clothing store is a place to provide all kinds of clothes for the public, an important part of social life, and plays an important role in facilitating people's lives. Traditional clothing stores take physical stores as sales places, plus decoration and product display, thus attracting users to buy on the spot and paying attention to customer experience. With the development of network economy, a new situation of online clothing store sales was born. Online clothing stores pay attention to speed, low price and quality assurance. They attract consumers by displaying product pictures and adding text descriptions online, and serve the whole online sales process through low prices and home delivery, which is a trendy online sales model.

I. Main business scope

Various brands of popular women's wear, cutting all kinds of evening wear, can also be processed according to customer needs.

□ Manufacturing ■ Retail □ Wholesale ■ Service

□ Agriculture □ Emerging industries □ Traditional industries □ Others

Second, the personal profile of entrepreneurs.

Zhao, 1992 165438+200210-April, was a salesman in the knitting department of Guilin Baifang Mall. Laid off in April 2002, engaged in clothing marketing in clothing franchise stores from March 2003 to September 2005.

Education, related courses:1990 graduated from Guilin Supply and Marketing Technical School in July, majoring in marketing. 1991September training in the clothing department of Guilin department store. On June 5438+ 10, 2007, I attended the SYB training class, and learned how to test whether I have the conditions for starting a business and how to improve the methods, how to conduct market research, how to form a good enterprise concept and testing method, how to predict sales volume and sales revenue, how to make sales and cost plans, cash flow plans, and how to formulate and implement entrepreneurial procedures.

Third, the market evaluation

Description of target customer: 1. Local young female consumers who come to the mall to shop. 2. Foreign tourists and college students who come to this city for tourism and business. Market capacity/estimated market share of this enterprise: According to the annual sales report data of Bagui Commercial Building in this city, the annual sales in 2006 reached 2. 300 million yuan, the company predicts that the sales revenue in the first year will be 230,000 yuan, and the annual market share of the company's clothing sales is only 1%. Trend of market capacity: With the continuous improvement of people's living standards, women's personal clothing consumption expenditure is increasing, and it is easier for women to follow the fashion trend and constantly buy clothes that meet their own needs, so the expected market capacity of this enterprise is on the rise. For competitors in the market, we need an all-round analysis, so as to position our products more accurately. Besides their advantages, we need to analyze them, and we also need to write down our own advantages.

Compared with competitors, the main advantages: 1, the clothing quality is reliable, and the style conforms to the trend of female consumption. 2, the clothing price is appropriate, tailored according to the clothing style. 3. The sales position is good. Compared with the main disadvantages of competitors, new enterprises lack popularity and sales experience.

Fourth, the marketing plan

Main features of products (product series)/services: Women's wear follows the latest fashion trends in Guangdong and Hong Kong, and the brand and reputation are guaranteed. Different styles, suitable for women aged 20 ~ 35. Tailor-made special design of women's evening dress to meet the special needs of customers, decorate brand clothing and ensure quality.

In fact, there are many aspects to be written in the business plan of clothing stores, because what we compared in the competition was the comprehensiveness and creativity of a plan. When writing, think of yourself as an entrepreneur, and write real feelings and real data.